Last Updated on by LAUNCHTIP
(Originally Published March 22, 2021.)
12 of the best upsell apps for your Shopify store [Updated for 2023]
Are you looking for the perfect way to increase sales on your Shopify store? Look no further! We‘ve rounded up the 12 best upsell apps to help you get more out of your store. Whether you‘re just starting out or have been a Shopify merchant for years, these apps are sure to help you maximize your revenue and profits. Keep reading for our top recommendations.
Cross-Selling and now more commonly “upselling” are incredibly profitable strategies for merchants to increase their store’s revenue. When you don’t have a robust upsell strategy in place, you are leaving easy money on the table. In this guide we will cover the best upsells apps for Shopify in 2023. First off, let’s go through what upselling actually is.
What exactly is upselling?
Upselling is the art of selling more product or higher priced product to your potential customers. For a more detailed explanation on what upselling is, check out our “how to upsell on Shopify” guide here.
Over the passed few years in ecomemerce, the term “upsell” has become more generalized to simply meaning “Sell more” e.g “Up your sales”.
A successful upsell strategy can increase your store’s Average Order value and overall turnover considerably. Especially if you run multiple stores, you can not only upsell within these but you can also cross-pollinate your stores to your customers to sell even more.
How do I upsell on my store?
Upselling on your store is actually quite easy. To execute a successful upsell strategy, you‘ll need an app and an understanding of what products your customers buy, as well as the products you sell that complement one another.
By taking the time to explore customer buying habits and the products that pair well with each other, you can create an upselling strategy that enhances customer satisfaction, builds customer loyalty, and drives sales.
There are numerous touchpoints within a Shopify store where you can strategically place upsell offers to maximize your Average Order Value. These include:
- Product Page Upsells
- Cart Upsells
- Checkout Upsells
- Post Purchase Upsells
- Thank you Page Upsells
- Remarket Upsells
The above list is an ideal order for how successful upsells tend to perform. Product page based upsells typically yield the highest conversion rate, whereas remarket upsells tend to have the lowest. To see proof that upselling works, take a look at this case study.
If you want to increase your sales on your Shopify store, here are 12 apps that can help you achieve your upsell goals.
12 of the best upsell apps for Shopify
To deploy an effective upsell strategy, first understand your product catalog and which products complement each other. Use upsell opportunities to boost traffic to those items that need more attention. Then, consider how your upsell strategy impacts your store‘s UX and customer flow. Here are 12 Shopify apps to help:
Price: Free Tier available
SellUp is an established Upsell and Cross-Sell App incorporating the best elements of upsell apps whilst providing considerable value. It was first to offer a unique feature allowing Shopify store owners to add offers directly below the add to cart button or “buy box”. This provides great exposure and maximum upsell conversion rate without interfering with the customer flow.
SellUp also comes with powerful “Action offers”. These provide high converting offers which show just after a product is added to cart. SellUp includes in-cart and post purchase upsells so it is a well-rounded app to provide your store with a profitable upsell strategy.
2) Bold Upsell
Price: From $9.99 / Month
This one has been around from the early days of Shopify hence it has a monstrous amount of reviews. Its a great Upsell app that has been improved over time and offers upsells once a customer clicks add to cart. It also offers upsells at the cart stage. Its a bit of complex to install but Bold do offer an installation service. The app is priced based on usage and also has a great upsell funnel feature.
3) Obviyo: Recommend & Convert
Price: Free up to 10k impressions then from $195 / Month
This is a good upsell app which makes use of Amazon technology. It is best positioned for enterprise type Shopify stores. They optimize for buyer intent using AI. We personally think if you know your catalog in and out, you can create far higher converting offers but if you need something to fall back on, HiConversions AWS tech can assist.
4) Honeycomb Upsell & Cross Sell
Price: Free up to 100 views then from $49.99 / Month
Benefits: Easily customize compelling upsell funnels and unique offers that look amazing on any device.
This is a solid app that covers many upsell opportunities. If you take the time to learn the UI and know what upsell methods you want to put and where, this app will do the trick.
5) Candy Rack
Price: From $29.99 / Month
Benefits: Create vital product upsells, service cross sells & bundles to boost sales.
Another well rounded entry is Candy Rack. They offer multiple upsell opportunities. They use a regimented upsell promotion box that is a one size fits all with some customisation out the box like button colour. It is a clean and simple solution that will suit most Shopify stores.
6) Zipify OCU
Price: From $24.99 / Month
Benefits: Optimize your upsells by testing different offers, quantities & creative.
Zipify OCU is primarily focused on post purchase offers. It has some handy A/B testing. It is a little on the pricey side with the lower price tiers eating up the average stores profit margin but as you start to generate more revenue, you will start to see a truly positive return on investment.
7) Booster: Discounted Upsells
Price: From $19.99 / Month
Benefits: Discounted Upsells! Generate more sales through cross selling products at discounted rates
This is an upsell app that focuses primarily on discounting upsells. It is a good way to generate some revenue from customers that may be on the fence but use is sparingly so you don’t cheapen your brand. Who doesn’t love a bargain?!
Price: From $39 / Month
Benefits: A great post purchase upsell app with Plus stores in mind.
Create powerful one click upsells in both the checkout and post-purchase customer flow on your Shopify store.
9) Upsell Product Add‑Ons
Price: From $6.99 / Month
Benefits: A basic upsell app for entry level stores.
This is a simple app to focus just on Add ons. Whilst some of the apps further up the list offer this method as well as a plethora of offers, if you are a small store or just starting out and on a budget, this may be just the trick.
10) Checkout Promotions
Price: Free up-to 100 views. From $19 / Month
Benefits: Promotions show up after checkout without any installation or development work required.
This app focuses on checkout upsells and does it very well. It is well built and the creator is active on Twitter. The app is well polished and scales as your store grows.
11) LimeSpot Personalizer
Price: From $10 / Month
Benefits: Customize the layout, design, content type, and placement of every recommendation box on each page.
This is a solid upsell app but comes with a learning curve. This is perhaps geared towards larger stores that have the time and resource to really dig into the offers.
12) SELLY ‑ Promotion & Pricing
Price: From $29 / Month
Benefits: Allows you to quickly set upsell and cross-sell opportunities for your products.
This is a solid upsell app offering that also works with Shopify Point of Sale of “Shopify POS”. It has some nice features and makes use of some action based popups.
Upselling and Cross-Selling are powerful revenue generators. If you can upsell to even 10% of your customers, then any of these apps are worth it.
Having a strategy implemented to upsell products on your Shopify store can have an enormous impact on your monthly revenue. Upselling products that complement each other can give customers more options to choose from, and can ensure that they get the most out of their purchase. With upselling, customers will be more likely to buy additional products that they weren’t initially aware of, or products that they weren’t considering before.
This can result in a dramatic increase in the average order value, and therefore, a huge uplift in total revenue each month. Furthermore, upselling can make customers feel more valued and appreciated, as you are providing them with more options to choose from, making them more likely to be loyal to your store in the future. Utilizing upselling strategies on your Shopify store can be a great way to increase revenue and build customer loyalty.
It is safe to conclude that if you had a strategy implemented to upsell on your Shopify store with products that compliment each other, the returns across all customer orders each month would be a HUGE uplift in revenue in comparison to your current revenue.
Every store has unique themes, configurations and setups. Not only that but each merchant is unique. We always suggest making use of free trial periods and fully researching how the above apps work with your store and will fit in with you upsell strategy.
Not only this but due to lots of store configurations and options, you will always find that some apps just work better with your store configuration than others. If you find a particular upsell app you like but it is not working as expected, you should try reaching out to the developer. They can usually find and resolve the issue in most cases.
What you should be looking for is a solution which sits well with your store, doesn’t impact the overall customer journey and matches the look and theme of your brand. Upselling should feel like an extension of your store and not a roadblock.