Last Updated on August 27, 2020 by LaunchTip
How to make multiple shops from one Shopify account
Having multiple shops helps business owners diversify and increase their sales. Shopify allows you to register one account to link to your store. It could become very messy if you’re having to log in and out of different accounts to manage all the stores. Shopify just doesn’t have the ability to set up multiple stores under one account.
Depending on the products you are selling, it is easier to sell your products under one store and one Shopify account. However, if you are selling very different products that require separate stores, you’ll need to set these up under separate Shopify accounts.
You will be able to use the same login but you will have multiple stores and ultimately, multiple plans.
Reasons for needing multiple Shopify stores
You may sell products globally, so you need to adjust your store for different countries to meet their needs. The products you sell could be different from other countries along with their currency and language; all things that can affect how the website and design looks.
Selling to different audiences means that your store and website may need to be altered in order to appeal to them. One store may need to focus on B2B, whereas the other store needs to sell to a B2C market.
You could have two different priced items; one high and one low. If you’re selling the high-priced items on one store, the lowest priced items may not appeal to the same clientele. Having another store to sell the lowest priced products means you can focus that website at a different audience, therefore expanding your overall target audience.
In conclusion, it’s easier to have separate stores and accounts where you can manage them individually.
Multiple Shop fronts on one paid account
Another solution that could work for you is to create a shop front experience on one Shopify store. This means you are only paying for one plan but you can create the illusion of multiple stores. Amazon for example does this very well with their vendors.
Now, you may be doing this just for yourself or you may be wanting to create a vendor marketplace. If its the first, i.e you just want multiple shop fronts for your own products then you are good to go. You can install an App like Shogun or Gem Pages and build out multiple Shop front templates. Then just setup navigation to link to each of them.
Using Logos in the navigation is a great way to really separate the Shop fronts out. A store that does this well is Ocado. Now, they link to different domains but you don’t have to. The links can just be to the collections. As a result, you could have an Electric Scooter themed storefront, a Pet Shop, a Clothing store etc. Simply create a collection for each and link to these.
If you want to offer a vendor style marketplace, you need to be careful as Shopify allows certain types of vendor reselling but not other types. Webkul have a vendor marketplace plugin here.
BONUS: Check out this EXCLUSIVE walkthrough with a Shopify Expert on how to build a profitable Shopify Store from scratch.