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How to make multiple shops from one Shopify account
Having multiple shops helps business owners diversify and increase their sales. Shopify allows you to register one account to link to your store. It could become very messy if you’re having to log in and out of different accounts to manage all the stores. Shopify just doesn’t have the ability to set up multiple stores under one account.
Depending on the products you are selling, it is easier to sell your products under one store and one Shopify account. However, if you are selling very different products that require separate stores, you’ll need to set these up under separate Shopify accounts.
Reasons for needing multiple Shopify stores
You may sell products globally, so you need to adjust your store for different countries to meet their needs. The products you sell could be different from other countries along with their currency and language; all things that can affect how the website and design looks.
Selling to different audiences means that your store and website may need to be altered in order to appeal to them. One store may need to focus on B2B, whereas the other store needs to sell to a B2C market.
You could have two different priced items; one high and one low. If you’re selling the high-priced items on one store, the lowest priced items may not appeal to the same clientele. Having another store to sell the lowest priced products means you can focus that website at a different audience, therefore expanding your overall target audience.
In conclusion, it’s easier to have separate stores and accounts where you can manage them individually.