Last Updated on by Dan S
Originally Published August 17, 2022.
Are you looking to enhance your Shopify store with a dynamic “Shop the Look” section? This feature not only creates a visually appealing shopping experience but also encourages customers to purchase complete outfits or sets, ultimately increasing your average order value or “AOV”.
In this guide, we’ll walk you through the steps to seamlessly integrate a “Shop the Look” section into your Shopify store. Leveraging Shopify’s robust tools and features, you can create a more engaging and convenient shopping journey for your customers.
Whether you’re a fashion retailer or a home decor shop, this feature can significantly enhance your product offerings and drive higher sales. Studies show that up to 30% of ecommerce revenue now comes from product bundles and cross-selling strategies, making this a powerful tool for growing your business in 2025.
What is shop the look?
Shop the look or Complete the look is a fantastic method used by merchants, usually fashion based, to demonstrate an overall look or style.
By demonstrating this look and pointing out the key products that make up the look, customers may be inclined to purchase all or most of the products that make up that look.
This results in an increase in sales and a higher Average Order Value or “AOV” per customer. With the average Shopify store AOV currently around $85-$92, implementing Shop the Look strategies can help you reach the top 20% of stores that achieve over $190 per order.
How to add shop the look to your Shopify store
The simplest way to add this to your Shopify store is by using an App.
Step 1: Add SellUp to your Shopify store
Simply grab SellUp from the Shopify App Store and add it to your store.
Step 2: Create a lifestyle shot containing the products
Next step is on you. You need to have the lifestyle shots of your products. If you already have these, on to step 3.
If you don’t have these and aren’t sure where to start, don’t fear.
A super easy way is to simply place all the products on a simple backdrop on your floor or even a table and snap them. Apply a filter and you have your lifestyle shot.
A better solution is demonstrating all these products on a model provided they are wearable. This can be yourself, a friend or someone you pay.
Places like Fiverr have a lifestyle shot service where you can send the products in and receive professional shots back.
Another solution is to reach out to influencers. Some may want a fee, others may be happy to accept the work in return for keeping the goods. This can also lead to some free marketing of your products!
Step 3: Create an On Page offer for your products
Now we have the functionality on your store and the lifestyle shot, it’s time to create the “Shop the look” feature.
This can be done by creating an on page offer for your products. Choose a product you want to have the “Shop the look” feature available for.
Select other products that compliment and complete the look of the main product you have chosen.
Once these cross-sell offers have been made available, they should appear under the Add to Cart button on the main product page.
For example, Mango have a ‘Complete the look’ section, where customers can add all outfits items to their cart from the same page, without having to redirect off to another page.
Conclusion
This guide provides you with the steps to create a compelling “Shop the Look” section on your Shopify store using the SellUp app. By integrating this feature, you can offer on-page product suggestions, action offers, cart add-ons, and thank-you page offers.
These cross-selling techniques will not only enhance the shopping experience for your customers but also help you increase your average order value and overall revenue. Product bundling and Shop the Look features are proven strategies in 2025, with ecommerce businesses seeing significant increases in conversions and customer satisfaction. By leveraging Shopify’s capabilities and the SellUp app, you can create a more engaging and profitable store. Start implementing these strategies today and watch your sales grow.
