How best to sell gift cards on your Shopify store in 2024

Last Updated on January 4, 2024 by Dan S
Originally Published September 19, 2023.

Gift cards not only offer convenience to your customers but also help you tap into a broader audience and increase revenue.

In this guide, we’ll explore how you can best sell gift cards on your Shopify store, making the most of this versatile tool to drive profits and grow your business.

1. Create Eye-catching Gift Card Designs That Captivate Your Audience

In the ever-competitive world of e-commerce, it’s no secret that a visually appealing presentation can significantly impact your sales, and gift cards are no exception.

Crafting mesmerizing gift card designs should be your inaugural stride in the journey to selling more gift cards on your Shopify store. Here, we delve deeper into why this step is crucial and how it can make all the difference.

The Artistry Behind Gift Cards

Imagine strolling through an art gallery, where each painting tells a unique story and leaves an indelible mark on your senses.

In many ways, your gift cards should aspire to achieve a similar effect. By creating custom gift card designs that seamlessly blend with your brand’s aesthetics, you’re not merely offering a product; you’re offering an experience.

The Power of Visual Attraction

Humans are inherently drawn to aesthetically pleasing visuals. When your potential customers visit your Shopify store, the first thing they notice is your gift card’s design.

An eye-catching design not only grabs their attention but also conveys the impression of a thoughtful and high-quality product.

Crafting Your Masterpiece

Now, let’s delve into how you can craft these captivating gift card designs:

a. Brand Alignment: Your gift cards should be an extension of your brand. Use your brand’s colors, typography, and imagery to create a cohesive and recognizable design. This consistency reinforces your brand identity.

b. Professional Touch: While Shopify offers user-friendly design tools, sometimes it pays to bring in the experts. Hiring a professional designer can elevate your gift card templates to a whole new level. They can bring creativity, expertise, and a fresh perspective to the table.

c. Personalization: Consider offering personalized gift card options, allowing customers to add their own messages, images, or even the recipient’s name. This personal touch can make your gift cards even more appealing.

d. Seasonal Variations: Don’t forget to update your gift card designs to match different seasons and holidays. A festive gift card design can make your store feel current and relevant.

e. Accessibility: Ensure that your gift card designs are easily accessible on your website, preferably with high-quality images and detailed descriptions. Customers should be able to preview the beauty of your gift cards before purchasing.

2. Unlock Sales Potential with a Diverse Range of Gift Cards

When it comes to selling gift cards on your Shopify store, embracing diversity in your offerings is the golden key to unlocking a broad customer base and maximizing your sales potential.

In this section, we’ll explore why providing a variety of gift card options, both in denominations and occasions, can significantly boost your business.

The Universal Appeal of Gift Cards

Gift cards have evolved into the go-to choice for gift-givers across the globe. They offer the perfect blend of convenience and personalization, making them a versatile present for any occasion.

However, to cater to the diverse preferences of your customer base, you must offer a range of options.

Accommodate Every Budget

Not every customer has the same budget in mind when purchasing a gift card. Some may be looking for a small token of appreciation, while others may want to make a grand gesture.

By offering gift cards in multiple denominations, such as $25, $50, and $100, you empower customers to choose the amount that suits their budget.

This flexibility can turn a hesitant shopper into a confident buyer.

Occasions That Matter

Life is filled with special occasions, and each one presents an opportunity for gift-giving. To cater to these moments, consider creating special occasion gift cards.

Whether it’s a birthday, anniversary, graduation, or a festive holiday season, themed gift cards add a thoughtful touch to your offerings.

Birthday Bliss: Craft gift cards adorned with vibrant balloons and confetti for birthdays. These cards not only save shoppers time but also make them feel like they’ve found the perfect, party-ready gift.

Holiday Magic: Embrace the holiday spirit with themed gift cards for Christmas, Hanukkah, Valentine’s Day, and more. These cards can feature festive colors, winter scenes, or symbols associated with the occasion.

Thank You Tokens: Don’t forget about thank-you gift cards. These can express gratitude for your customers’ loyalty or serve as corporate gifts to partners and clients.

Personalization Possibilities

To take it a step further, consider allowing customers to personalize their gift cards with messages or even images. This personal touch adds sentimental value and enhances the overall gift-giving experience.

3. Elevate Your Sales Game: Promoting Gift Cards Front and Center on Your Homepage

Seizing every opportunity to boost sales and enhance customer engagement is essential. One often-underestimated tool in your arsenal is the promotion of gift cards on your Shopify store’s homepage.

In this section, we’ll explore why your homepage is a goldmine for gift card promotion and how to make the most of this valuable online real estate.

The Power of First Impressions

Your homepage is the digital front door to your Shopify store, and first impressions matter. When customers arrive, they’re met with a snapshot of your brand, products, and promotions.

Strategically placing your gift cards in the spotlight can captivate their attention and drive conversions.

Banner Brilliance

Consider using eye-catching banners to promote your gift cards. These banners should feature compelling visuals and persuasive copy that highlight the benefits of gift cards:

• “Give the Gift of Choice!” – Emphasize the versatility of gift cards, allowing recipients to choose exactly what they desire from your store’s offerings.
• “Convenience at Your Fingertips!” – Showcase how easy it is to purchase and redeem gift cards directly from your homepage.
• “Unwrap Happiness” – Appeal to the emotional aspect of gift-giving, showcasing how your gift cards can bring joy to both the giver and the recipient.

Strategic Pop-Ups

Strategically timed pop-ups can also be a powerful tool for promoting gift cards. These can appear when visitors land on your homepage or after they’ve spent some time browsing.

Include a call to action that encourages visitors to explore your gift card options. Offer a small discount or incentive for those who sign up for your newsletter or make a purchase.

Featured Product Sections

Dedicate a prominent section on your homepage to showcase your gift cards as featured products.

Use high-quality images and concise descriptions to make it easy for customers to understand what they’re getting.

Add a “Shop Now” button to lead them directly to the gift card collection page.

Compelling Copywriting

The words you choose can make all the difference. Craft persuasive copy that not only explains the concept of gift cards but also conveys their value. Here are some copywriting tips:

• “The Perfect Present for Any Occasion” – Highlight the versatility of gift cards, suitable for birthdays, anniversaries, holidays, and more.
• “Gift Happiness, Not Guesswork” – Emphasize how gift cards eliminate the stress of choosing the perfect gift.
• “Unlimited Shopping Possibilities” – Convey the idea that your gift cards unlock a world of options for the recipient.

Responsive Design

Ensure that your gift card promotions are mobile-friendly. Many shoppers use smartphones and tablets to browse and make purchases.

A responsive design ensures that your message reaches your audience, regardless of their device.

4. Amplify Your Gift Cards: Harnessing the Power of Social Media and Email Marketing

In the digital age, where information flows at the speed of light, your Shopify store’s reach can be greatly enhanced by utilizing the potential of social media and email marketing.

When it comes to promoting your gift cards, these two tools become indispensable. Let’s explore how you can leverage social media and email campaigns to showcase the true value of gift cards from your store.

Social Media: Where Trends and Connections Converge

Social media platforms serve as bustling hubs of activity, and they’re where your potential customers hang out daily. To make the most of this online real estate, consider the following strategies:

1. Create Compelling Content: Craft engaging posts, stories, and updates that not only showcase your gift cards but also tell a story. Highlight the joy of giving and receiving a gift card from your store. Use high-quality visuals, including images of your beautifully designed gift cards.

2. Emphasize Convenience: Remind your audience of the convenience gift cards offer. They are a quick and easy solution for gift-givers, especially for last-minute presents. Highlight the seamless process of purchasing and redeeming your gift cards.

3. Share Success Stories: Encourage satisfied customers to share their experiences with your gift cards. Customer testimonials and success stories add a layer of trust and authenticity to your promotions.

4. Run Contests and Giveaways: Organize social media contests or giveaways that revolve around your gift cards. This not only generates excitement but also exposes your brand to a broader audience as participants engage with your content.

5. Collaborate with Influencers: If possible, partner with social media influencers in your niche to promote your gift cards. Their endorsement can carry significant weight and attract a dedicated following.

Email Marketing: The Personal Touch

Email marketing is a tried-and-true method to reach your audience directly. Here’s how to make it work for your gift cards:

1. Create Targeted Campaigns: Segment your email list to send targeted gift card promotions to specific customer groups. For example, send holiday-themed gift card offers to subscribers interested in seasonal gifting.

2. Craft Compelling Subject Lines: Your subject line should entice recipients to open your email. Use phrases like “Exclusive Gift Card Offer Inside” or “Unlock the Perfect Gift with Our Gift Cards.”

3. Visual Appeal: Incorporate appealing visuals of your gift cards within the email content. Ensure that the design is mobile-responsive, as many recipients may view emails on their smartphones.

4. Persuasive Copy: Use persuasive copy that highlights the benefits of your gift cards – convenience, versatility, and the joy of letting recipients choose their own gifts.

5. Countdowns and Reminders: Create a sense of urgency by including countdown timers or reminders for upcoming holidays or special occasions.

6. Follow Up: After a purchase, follow up with customers who have bought gift cards, asking for feedback or encouraging them to share their gift-giving experience on social media.

5. Empower Your Customers: The Referral Program Advantage for Gift Cards

Word-of-mouth marketing is a powerful force. Leveraging the enthusiasm of your existing customers can be a game-changer for promoting your gift cards.

The key to unlocking this potential lies in implementing a referral program that not only rewards your customers but also turns them into enthusiastic brand advocates.

Here’s how you can harness the power of referrals to boost gift card sales on your Shopify store.

Referral Programs: A Win-Win Proposition

Referral programs are essentially a symbiotic relationship between your brand and your loyal customers. They encourage customers to share their positive experiences with your store, and in return, you reward them for each successful referral.

When structured effectively, these programs can be a win-win proposition for everyone involved.

Crafting a Successful Referral Program

To make your referral program a resounding success, consider the following strategies:

1. Clear and Attractive Incentives: Offer compelling incentives that motivate your customers to refer their friends and family to purchase gift cards. These incentives can include discounts, exclusive deals, or even store credit.

2. Streamlined Process: Ensure that the referral process is seamless and user-friendly. Provide customers with a unique referral link or code that they can easily share with their network.

3. Promote the Program: Make your customers aware of the referral program through various channels, including email marketing, social media, and prominently on your Shopify store’s website.

4. Showcase Benefits: Highlight the benefits of your gift cards as part of the referral program. Remind customers that by referring their loved ones, they’re sharing the gift of choice and convenience.

5. Track and Reward: Implement a system to track referrals and reward customers promptly. This demonstrates that you value their efforts and keeps them engaged in the program.

Building Brand Advocates

Beyond the immediate boost in gift card sales, a well-executed referral program can transform your loyal customers into brand advocates.

When customers actively refer their network to your store, they are essentially endorsing your brand’s products and services to their friends and family.

This word-of-mouth marketing is often more persuasive than any advertisement.

The Ripple Effect

When one customer refers another, it creates a ripple effect. The referred customer, now equipped with a trusted recommendation, is more likely to make a purchase.

As this process continues, your brand’s reach expands organically, and more people become aware of your gift card offerings.

Customer Trust and Loyalty

Moreover, referral programs build trust and loyalty. When customers feel appreciated and rewarded for their advocacy, they are more likely to remain loyal to your brand and continue spreading the word.

Conclusion: Gift Cards – The Hidden Gem of Your Shopify Store’s Success

Incorporating gift cards into your Shopify store’s sales strategy can be a game-changing move that unlocks a world of opportunities you might not have realized existed.

As we’ve explored in this comprehensive guide, gift cards are far more than just pieces of plastic – they are your store’s secret weapon for boosting sales, enhancing customer loyalty, and growing your business.

A Multi-Faceted Approach to Success

To fully harness the potential of gift cards, it’s essential to adopt a multi-faceted approach. Here’s a recap of the key strategies discussed:

1. Eye-catching Design: Start by crafting visually appealing gift card designs that not only align with your brand but also convey thoughtfulness and quality.

2. Variety is Key: Offer a diverse range of gift card options, accommodating different budgets and occasions, from birthdays to holidays. This variety ensures you cater to a broad spectrum of customer preferences.

3. Homepage Promotion: Your homepage is prime real estate for showcasing your gift cards. Utilize banners, pop-ups, and featured sections to highlight the convenience and versatility of gift cards.

4. Harness Social Media and Email: Leverage the power of social media and email marketing to engage customers and communicate the value of your gift cards. Share compelling content, success stories, and customer testimonials to build trust.

5. Referral Programs: Transform loyal customers into brand advocates by implementing a referral program. Incentivize them to refer friends and family to purchase gift cards, creating a ripple effect of sales.

The Gift Card Advantage

Gift cards are more than just a product; they are a gateway to increased revenue, brand expansion, and heightened customer loyalty.

They offer a convenient and flexible gift-giving option that appeals to a wide range of consumers. By incorporating gift cards into your sales strategy and implementing the strategies outlined in this guide, you’ll set your Shopify store on a path to success.

Seize the Moment

So, why wait? The time to start implementing these strategies is now. Watch as your gift card sales soar on your Shopify store, and witness the transformative power of this versatile tool.

Unleash the full potential of gift cards to elevate your e-commerce business to new heights. Your customers will thank you for providing them with the perfect gift-giving solution, and your business will reap the rewards of increased revenue, expanded brand reach, and heightened customer loyalty.

Don’t delay – make gift cards your secret weapon for e-commerce success today!