40 best free Shopify apps to enhance your store in 2024

Last Updated on January 5, 2024 by Dan S
Originally Published August 16, 2021.

Depending on your stores requirements and the functionality you wish to have will determine how many apps you will need installed.

Some apps may have features that overlap but that is ok as long as you are achieving the best possible scenario for your store.

For ease, we will break the apps down into categories. To clarify once again, this is not a requirement to install all apps on this list. The more apps you have installed does not make more sales.

In some cases, too many apps can slow down your store and cause a poor customer experience. You should look to optimise your store as best as possible and make sure you only have apps critical to your stores success installed.

So, let’s dive in.

40+ Best Free Shopify apps for your store

Conversion

By utilizing the best free Shopify apps tailored to improving conversion rates, you can effectively enhance your conversions and maximize your online success.

Judge.me – https://apps.shopify.com/judgeme

Judge me has the most generous free plan for reviews. The paid plan which is fixed at $15 is also feature rich and extremely good value. Most stores starting out will be more than satisfied with the free plan but you should make it your goal to upgrade.

Smile – https://apps.shopify.com/smile-io

Smile is a beautifully designed loyalty app that can give your store a simple yet feature rich loyalty and rewards scheme. The free plan gives you up to 10 ways to reward and will get you started.

SellUp – https://apps.shopify.com/upseller-product-upsell

SellUp is an app that allows you to offer upsells on your store. This is a great way to increase revenue. The free plan gets you unlimited upsells, 500 impressions and will get you started.

Reviews.io – https://apps.shopify.com/reviews-co-uk-product-and-merchant-review-collection

Gather authentic feedback from satisfied customers.
Customer reviews play a crucial role in aiding customers in their decision-making process. By sharing feedback and content created by users, brands can establish the credibility that customers seek when making a purchase.

Transcy – https://apps.shopify.com/transcy-multiple-languages

Transy is a powerful app to help merchants sell cross boarder. A useful app for merchants who want to target multiple languages for a dominating dropship experience or for larger brands that have a worldwide audience. The free plan covers upto 2000 words. Paid plans are extremely good value.

Attrac Announcement Bar Banner – https://apps.shopify.com/announcement-bar-maker-by-apphero

With Attrac, you have access to a wide range of campaign types in one convenient app. This includes rotating multi-announcements, urgency countdown timers, free shipping promotions, and email capture forms. Utilizing Attrac, you can effortlessly design and implement eye-catching bars, banners, and pop-ups to effectively announce special offers and events, engage customers, and boost your sales.

It offers complete customization options and a simple setup process, seamlessly integrating with your preferred email marketing applications.

Store Design

Store design apps help you to extend the visual aspect of your store. These mainly include page builders and similar apps to enhance your storefront.

Shogun – https://apps.shopify.com/layout-hub

Try Shogun, the app that offers a drag-and-drop page editor for various page types such as blogs, products, collections, homepage, and landing pages. Design effortlessly using our pre-designed templates or get creative with our elements like sliders, videos, countdowns, and product tabs.

Save your creations as snippets for future designs and make overall modifications to your Shopify template pages with our theme sections editor. Boost your marketing efforts with our highly customizable forms and SEO controls.

Pagefly – https://apps.shopify.com/pagefly

Pagefly is a page builder app that has a great free starter plan. You get multiple page types, sections and even analytics.

Instafeed – https://apps.shopify.com/instafeed

Instafeed is the number one instagram feed app for putting a instagram carousel on your store. The free plan is basic but adds that instant wow factor. Upgrading gets lots of cool features to make the feed really work for your store.

Free Shipping Bar – https://apps.shopify.com/free-shipping-bar

FSB or Free Shipping Bar is a favourite amongst merchants for getting a smart looking shipping bar for your store.

OrderlyEmails – https://apps.shopify.com/email-templates

An absolute must for any merchant who needs great looking transactional emails.

Smart Search & Product Filter – https://apps.shopify.com/cloudsearch

Smart search and product filters enhance your store functionality for your customers. If customers can find what they are looking for, then you can improve the chances of a sale. It can improve the UI and has a free plan based on your stores product count.

Covet Pics Instagram – https://apps.shopify.com/covet-pics

Covet Pics is another great Instagram feed widget. The design is particularly strong with this widget and the free plan gets you up and running.

Promo.com Video – https://apps.shopify.com/promo-com-promo-video-maker

Promo allows you to create brilliant videos for your Shopify store. Video can convert up to 4x better than standard imagery and this app gets you that ability for free.

Justuno – https://apps.shopify.com/justuno-pop-ups-email-conversion

Justuno is a popup app that allows you to tap into your existing traffic, collect emails and increase the chances of a sale. It has a generous free plan that covers upto 5000 session per month.

Modemagic Badges – https://apps.shopify.com/product-labels-badges-modemagic

Modemagic is a free app with a premium offering that allows you to add badges to your products. These badges can include “Hot products”, “New”, “Sale” and so on. You can also add custom badges for your use case when on a paid plan.

Product Sourcing

For many merchants, having no initial products can pose a challenge. However, with the help of the best free Shopify apps, you can easily source and sell a wide range of products. These apps are particularly useful for business models like Dropshipping and Print On Demand, where you can avoid stocking any physical inventory and only incur costs when a sale is made.

Spocket – https://apps.shopify.com/spocket

Spocket is a similar app to Oberlo that can also tap into millions of products for drop shipping. It has an emphasis on US and EU merchants and can work with Oberlo. This is primarily for browsing the catalog and product research when on the free plan.

DSers AliExpress – https://apps.shopify.com/dsers

DSers allows you to automate your drop shipping business for free. With a generous free plan, it will cover most startups and small niche shops.

CJdropshipping – https://apps.shopify.com/cucheng

CJdropshipping offers a range of features to enhance your online store. You can easily source and list products, ensuring convenient and fast order fulfillment and delivery. Along with that, our advanced system analyzes big data to recommend trending products for your business.

We also provide sales promotion tools and give you access to a professional agent who offers round-the-clock online support. All our products are available at factory prices, ready to be listed in your store.

Printful – https://apps.shopify.com/printful

Prinftul is the number one Print On Demand app with fulfilment centers worldwide. The app is extremely powerful allowing you to mockup products with realistic 3D images and then sell them on your store. You pay for the product once you have sold it and you keep the profit.

Printify – https://apps.shopify.com/printify

Printify is a marketplace style Shopify app for Print On Demand. It allows you to browse multiple suppliers and place orders with them. The free plan is perfect for startups but once you get traction, you will want to get the paid plan to save 20% on your product cost.

Gelato – https://apps.shopify.com/gelato-print-on-demand

Gelato is an up and coming Print on demand app that has recently focused efforts on Shopify merchants. The catalog provides some great business opportunities and the product cost allows for some great profit margins with fulfilment centres found globally.

Marketing

Some of the best free Shopify apps for marketing enable you to expand your reach towards fresh audiences, while also persuading your current customers to enhance their lifetime value or “LTV“.

Omnisend – https://apps.shopify.com/omnisend

Omnisend is an email marketing application that has a great integration with Shopify. It is very intuitive to use and has a very generous free plan to help most new stores. Automation is handy to setup workflows that run in the background.

Privy – https://apps.shopify.com/privy

Another favourite amongst Shopify merchants is Privy. This app has been near the top or at the top of the charts for a long time. It is a great way to capture emails and has since grown to beyond popups. The free plan is enough to get you up and running.

Klayvio – https://apps.shopify.com/klaviyo-email-marketing

Now considered a heavyweight in the email marketing, Klayvio is considered the number 1 email platform for Shopify by many. There is a free plan but it can get eaten up quite quickly. However, the ROI can be very impressive when configured correctly.

Postscript – https://apps.shopify.com/postscript-sms-marketing

Use Postscript to drive conversations and conversions throughout the customer journey. Customize, have one-on-one conversations, and ensure compliance.

Grow your list, develop your message strategy, provide customer service, and increase sales with SMS Marketing. Utilize SMS Sales with expert sales associates and specialized software to convert subscribers into satisfied customers.

SMS Bump – https://apps.shopify.com/smsbump

Acquired by Yotpo, SMS Bump has been a leader in the SMS category for Shopify stores for some time. Although not 100% free, there is a free plan for stores and you pay as you go for the SMS messages which are extremely cheap.

Google Sales Channel – https://apps.shopify.com/google

The Google Scales channel is your access key to billions of potential customers. Allowing you to set up your store catalog with Google and market your products, this should be a key channel for most merchants. Even better, Google recently announced free Shopping listings for some regions.

TikTok Channel – https://apps.shopify.com/tiktok

TikTok has taken the world by storm. With content flowing daily, the engagement rate is high. Well positioned ads on this platform can yield fantastic results. Whilst you have to pay for the ads, look at for discounted or free ad coupons. On top of that, the app is of course free.

OneSignal – https://apps.shopify.com/onesignal

Arguably the leader in push notifications for it’s ease of deployment, OneSignal have a push notifications with some basic but powerful recipes including cart recovery and shipping notifications. It is currently completely free for Shopify merchants so take advantage.

Customer Support

When it comes to running a successful online store, excellent customer support is crucial. This is where customer support apps come in, as they assist you in effectively managing every aspect of your customer relationships.

From guiding potential buyers through the pre-sales process to addressing post-sales queries and concerns, these apps streamline and enhance the overall customer experience for your Shopify store.

By utilizing the best free Shopify apps tailored for customer support, you can handle inquiries promptly, provide personalized assistance, and build lasting relationships with your customers. These apps offer a wide range of features, including live chat support, ticket management systems, knowledge base creation, and automated responses.

With their user-friendly interfaces and powerful functionalities, these apps enable you to efficiently tackle customer queries, resolve issues, and offer valuable assistance at various stages of the customer journey.

DelightChat – https://apps.shopify.com/delightchat-ecommerce-customer-service

DelightChat is a relatively new support desk software including chat and ticket support. It has a great free plan that will cover new and low volume stores.

Tidio – https://apps.shopify.com/tidio-chat

Tidio is a frontend chat app allowing you to interact with your potential customers. With a free plan, this allows you to get up and running. Offering a chat solution can result in sales from customers who would otherwise abandon.

AfterShip – https://apps.shopify.com/aftership

Delight customers, reduce WISMO, and optimize delivery with proactive order tracking. Provide live shipment updates and notifications through a branded tracking page.

Monitor carrier transit times, on-time rates, and exceptions using the shipment analytics dashboard. Boost buyer confidence by adding an AI-powered delivery estimate widget to your product description and checkout pages.

Willdesk – https://apps.shopify.com/self-faq

Willdesk offers a range of features, including order tracking, an FAQ page, help center, email support, live chat, Facebook Messenger integration, social media management, ticketing system, and multi-store integration.

By utilizing these tools, you can transform your customer service into a profitable aspect of your business, increase customer satisfaction, boost conversions, and streamline your Shopify store operations.

Tools

Tools are apps that help you perform day-to-day operations, admin and back office functionality.

Stock Sync – https://apps.shopify.com/stock-sync

Whilst typically not needed for new stores, Stock Sync do offer a beautiful app with a free plan to get you started. If you are a new store and are starting off with a few products from a supplier that has a product feed, this will keep you in sync.

NoteDesk – https://apps.shopify.com/notedesk

Starting a new store can be a busy task. Once you are up and running, managing the day to day can be demanding. With NoteDesk, you get a free plan that allows you to track any tasks you may need to keep track of in a simple interface accessible from Shopify.

Auto Tagger – https://apps.shopify.com/aod-smart-auto-tagger

This is a handy app for managing business specific workflows using tags. For example, you may want to tag new customers to send them something extra special or tag customers that have ordered over 5 items. There are many use cases and this app can do it for free.

Image Optimizer – https://apps.shopify.com/avada-seo-suite

Able to handle upto 50 products each month, this is a great app to improve SEO surrounding your product images. New stores need every help they can get to start ranking and this free app will do the job.

Easy Digital Products – https://apps.shopify.com/easy-digital-products

Need to sell digital products? Easy Digital Products is your answer. New stores can sell digital items with little to no upfront cost, especially if you produce the content yourself. This app gets you up and running absolutely free.

Advanced Reports – https://apps.shopify.com/advanced-reports

Whilst new stores have a million and one things to focus on, a glance at the stats every now and then doesn’t hurt. This app will give you a great overview for free.

Slack Reports – https://apps.shopify.com/sourcemedium

This is a beautiful and nifty app that is completely free. Its only useful if you use Slack (which also has a free plan) but it can be ideal at keeping on top of things in your day to day.

Nova: EU Cookie Bar GDPR – https://apps.shopify.com/eu-cookie-bar

With new country laws getting tighter around peoples data, it can be daunting for new Shopify stores. This free cookie bar app will help you stay compliant so you can focus on your business.

Summary

Whilst all of these apps are free, some have paid versions. Upgrading apps to paid plans make seem like a cost but the return on investment can be extremely positive. Imagine paying $30 a month for an app that brings you $2000 for example, that seems like a pretty good deal right?

As your store grows, you should look to invest where possible and apps are a great aspect to invest in for your Shopify store.