Last Updated on January 7, 2022 by LAUNCHTIP
How to easily find your newsletter subscribers in Shopify
Do you want to give your currently stagnant Shopify store a boost? Email marketing via newsletter subscribers is an excellent way to do this, allowing you to collect your customers’ email addresses.
Later, you can incorporate these emails into your email marketing campaign, sending promotional messages to potential buyers. Fortunately, the Shopify store has numerous compatible third-party apps for streamlining your email marketing services.
Depending on the app you’re using, you can follow the in-app instructions to send regular newsletters to the collected email addresses.
How to add a newsletter signup to your Shopify store
Typically, all Shopify themes come with a section for newsletter signup, and you merely have to set it up. However, if your theme lacks this feature, you can go for an email marketing app to set a signup page. Here’s how to add a newsletter signup page on your store via desktop.
- Go to the Online Store on your admin page and click on Themes
- Choose your preferred theme and select Customize
- Go to Add Section
- You’ll see the option for Newsletter. Click on Add
- Write an attention-grabbing heading for the section or go for the good old ‘Subscribe to our newsletter’
- Enter the incentives customers will get by subscribing to your newsletter in the subheading section
- Click Save
How to find your newsletter subscribers
When a customer subscribes to the newsletter, their email address will go to the customer list in ‘accepts marketing.’ You can access this by clicking on the Customers section of your Shopify admin page.
To make the process more efficient, set up a mail service. All customer emails will go to this service for you to conveniently send promotional emails. However, this setting will differ depending on the theme you’re using.
If you’re uncertain, you can get in touch with your theme developers for more information on the subject.