Last Updated on by Dan S
Originally Published June 8, 2021.
Looking to give your Shopify store a boost? Email marketing via newsletter subscribers is an excellent way to do this, allowing you to collect your customers’ email addresses and build lasting relationships with your audience.
This guide is ideally suited to merchants who don’t send any newsletters currently. If you already have a beefy email marketing and newsletter configuration setup on your Shopify store, your newsletter subscribers should be syncing there.
How to easily find your newsletter subscribers in Shopify
If you have no app setup, the default way to check these is through the customers section on your Shopify store. Newsletter subscriber emails are now stored in the Email subscribers customer segment on the Customers page in your Shopify admin.
How to find your newsletter subscribers
When a customer subscribes to the newsletter, their email address will be stored in the Email subscribers customer segment on the Customers page. You can access this by clicking on the Customers section of your Shopify admin page and selecting the Email subscribers segment to view only customers who have accepted marketing.
For legal and privacy reasons, make sure you only send promotional emails to customers who have agreed to receive marketing from your online store. Customers can subscribe by adding their email address to a newsletter sign-up form or by checking a checkbox at checkout.
To make the process more efficient, consider using Shopify Email, which is built directly into your Shopify admin. With Shopify Email, you can send up to 10,000 emails per month for free, then just $1 per 1,000 additional emails. The service integrates seamlessly with your customer data and allows you to create branded email campaigns that link directly to your products.
How to add a newsletter signup form to your Shopify store
All Shopify Online Store 2.0 themes come with a newsletter signup section that you can add to any page of your store. You can also use the Shopify Forms app to create inline or popup forms that collect email addresses from customers. If your theme lacks this feature, you can use an email marketing app from the Shopify App Store.
Here’s how to add a newsletter signup section to your theme:
- Go to Online Store on your admin page and click on Themes
- Find the theme you want to edit and select Customize
- From the dropdown menu, select the template where you want to add your newsletter signup form
- Click + Add section, then select Newsletter
- Click the header, paragraph, or email form blocks to customize your options
- Write an attention-grabbing heading for the section or go for the classic ‘Subscribe to our newsletter’
- Enter the incentives customers will get by subscribing to your newsletter in the subheading section
- Optional: Select a color system and choose Full width to display the background color across the full width of your store
- Click Save
Another method is to check the footer to see if there is an option to display a form there. Many themes allow you to add a newsletter signup as a content block in the footer section.
If you’re uncertain or can’t see the Newsletter option, you can refer to your theme’s documentation or get in touch with your theme developers for more information on how to collect newsletter subscriptions.
Why Email Marketing Matters for Your Shopify Store
Email marketing continues to be one of the most effective channels for Shopify stores. According to 2025 data, email marketing delivers an impressive ROI of $36 for every $1 spent. For direct-to-consumer brands, it offers the highest return on investment compared to any other marketing tactic.
Email newsletters sent weekly see the highest engagement, with open rates reaching up to 48.31% and click-through rates of 5.71%. Additionally, 69% of consumers worldwide prefer email as their primary channel for brand communication, making it more popular than SMS or social media.
Conclusion
Boosting your Shopify store’s engagement and sales through email marketing is a powerful strategy, and collecting newsletter subscribers is a crucial first step. For merchants new to email marketing, this guide provides a straightforward method to view and manage newsletter subscribers directly within Shopify.
By navigating to the Customers section and selecting the Email subscribers segment, you can easily access and organize subscriber information. With Shopify’s updated customer segmentation features, managing your email list has never been easier.
For a more efficient approach, using Shopify Email or integrating a third-party mail service can streamline the process of sending promotional emails. Additionally, setting up a newsletter signup section on your Shopify theme using Online Store 2.0 features or the Shopify Forms app is simple and can significantly enhance your email marketing efforts.
Whether using the built-in features or leveraging an email marketing app, you can effectively grow your subscriber list and keep your customers informed and engaged. With email marketing’s proven ROI and high engagement rates in 2025, investing in your newsletter strategy is more valuable than ever.
Taking these steps will help you maximize the potential of your Shopify store and foster stronger customer relationships.
