Last Updated on by Dan Stevens
Originally Published April 26, 2022.
How to go VIRAL and get sales from TikTok for your Shopify store
Are you looking to drive traffic to your website from TikTok? With over 1 billion users worldwide, TikTok could be your new money maker. With the increasing popularity of TikTok, it had led to a spurt in competition in numerous industries. To be successful, you need to be unique to ensure you stand out from others and generate amazing videos.
How to go viral on TikTok
Let’s take a look at the ways in which you can make your TikTok videos go viral.
Keep your video length short
Social media consumers today have an attention span of about 8 seconds, so bear this in mind when making video content. It seems that those making content for TikTok have already capitalised on this trend with an average watch time of 15 seconds. The shorter your video, the better. You might find this hard when you start, as you’ll want to include as much information as possible to begin with. But if you can find a way to shorten your videos, it’ll help you go viral.
Don’t get left behind with the latest trends
TikTok is a huge trend driven tool so it’s super important you understand all the trends. The algorithm favors trends so makes it easy for users to find and follow them. Using the Discover page will help you see trending videos. This can range from trending audio to a trending song to a trending dance video. The list goes on. Finding a trend that resonates with you and using it for your content could accelerate your profile.
Promote your TikTok content on other social media platforms
The trend of short TikTok videos has made an impact on other social media platforms. It now seems that Facebook, Instagram and even YouTube are promoting short video content. If you want an easy way to increase your social media reach, try cross-promoting your TikTok content on your other social channels. For example, try posting one of your best performing short videos as an Instagram reel. It could increase your chances of going viral on TikTok.
Upload content regularly
It’s probably quite an obvious point to make but posting to your TikTok page regularly will help towards going viral. You want to upload content frequently and consistently, as the TikTok algorithm will favor those content creators that bring high numbers of traffic to the site itself. The more traffic you bring, your content will be shown to more people. This doesn’t mean you have to post every hour, but find a schedule that works for you and stick to it. Your followers will learn to know when you post and will ensure they view your profile around this time.
Get content interaction
It can easily be forgotten, but you want as many people interacting with your videos as possible. It shows TikTok that you are active and people love your content. The more interactions you have, the more your videos will get shown. Remember it’s important to also respond to your comments too and it’s a fantastic way to gain new followers. Also give users a chance to Stitch or Duet with you to boost interaction on certain videos.
Use the Duet feature
As mentioned above, the duet feature lets you create videos that respond to other creators’ content. This feature is unique to TikTok and so use it to encourage other users to reply to your videos with this functionality enabled.
Make the most of relevant hashtags
Following on from the previous point, using relevant hashtags will help to get your video noticed and improve its ranking. Avoid generic hashtags such as #foryou and #fyp. Use hashtags that will actually boost your video’s visibility. A top tip for going viral on TikTok, use a detailed hashtag analysis.
Find the best time to post
Another key point to getting the most attention on your content. The best and right time to post your video content will depend on your audience. You’ll want to see when they are most active and watch videos on TikTok. For example, if your audience are more active after they’ve finished work, try posting your content in the evening when they have the time to watch.
Use call-to-actions (CTAs)
You don’t just want one video to go viral; you want users to keep coming back for more. It’s important that you use strong CTAs to get your viewers excited about future content and push them to watch your next video. You could use something super simple, such as ‘follow me’ for daily updates and tips, encouraging your viewers to follow you.
How to get sales from TikTok
You should really start thinking about how you can use TikTok as a way to grow and market your business. If you’re looking to drive more traffic to your website and get more sales, this could be just the route for you.
Luckily for you, there are numerous ways in which you can capitalize on TikTok’s highly-engaged users. So many brands are using this social platform and reaping the rewards, so it’s time you took the plunge too.
Let’s discuss ways in which you can get sales from TikTok to help grow your brand. First of all, let’s look at ways that you can drive more traffic to your website. This should then convert to sales.
Add a link in your bio
It seems pretty straightforward, but you’d be surprised about the number of brands that look past this. The link on your TikTok profile is one of the only places you can add a clickable link. So it’s super valuable when you’re looking to drive website traffic and sales.
Unfortunately, the link in bio is only available for certain TikTok accounts. If you are lucky, you’ll see a ‘website’ field in the ‘Edit profile’ section on your account.
If you’re unable to website field, then there is a way you could possibly fast track getting the feature. You can join the TikTok Testers Program by following the steps below:
- Navigate to your TikTok profile
- Select the three dots or bars in the top right corner of your screen
- Scroll down the page until you find ‘Join TikTok Testers’
- Select ‘Testflight’ and download the app
- Select ‘Start Testing’ and download the new version of TikTok
- Open up your TikTok profile
- Select ‘Edit profile’
- Now add a link in your website field
You should note that some accounts may still not have the website field after joining the TikTok Testers Program. This can be because you don’t have enough followers or because it’s not available in your country yet.
Once you do get your link in bio, you can start to use this to drive traffic to your website.
Quick tip! Join the Rack platform to monetize you tiktok channel and sell your own ad & sponsorships. You can also sell ad space on other channels like your Shopify blog, newsletter audience and more.
Connect your other social media profiles
A quick way to drive traffic from your TikTok profile is by connecting your other social accounts. TikTok allows you to directly connect Instagram and YouTube links from your profile. Just select ‘Edit profile’ and then connect your social accounts. It’s super easy and straightforward.
When your Instagram account is connect to your TikTok account, your followers and other users will be able to select the Instagram icon that shows on your profile page. A popup will appear with the links to your other social media profiles.
Adding these other social media links is a great way to cross-promote your content.
Change your content strategy
TikTok for Business makes it easy to create fantastic video content. Combining your products with a trending video could set you up for great success. Or go one step further and create your own trending videos.
Take @itsdanielmac for example. He’s created his own success by going up to people who own super cars and asking what they do for a living. It provides interesting and engaging content.
A great way to drive traffic and sales from TikTok is by integrating your products into your content strategy. It’s so effective and gives your followers and other users a great sense of what your products are about by driving awareness.
When using captions on your TikTok videos, be mindful that the longer they are, the more they intrude on your actual video content. It can be a good idea to save the caption space for an important call-to-action on how your followers can shop your products.
Use TikTok ads
If you’re looking for a clickable button that you can put on your videos, TikTok ads are the only way in which you can do this. It makes them more valuable for businesses and brands that want to drive traffic and website sales.
With ads, you can encourage your followers and other users to shop your products now, or visit your website from your TikTok video. TikTok ads ensure that your videos actually get reach, as you pay for them to be shown to your selected audience.
Join forces with influencers
Creating content with other influencers and content creators is a fantastic way to increase brand awareness and drive sales. Take your time with finding the right people to collaborate with. You want to ensure you choose the right partnerships that will help your brand grow.
You want to partner with influencers who have an audience that will resonate with your brand and products. This way, the content created is going to be more authentic and real, and generate more interactions and sales.
You can use TikTok’s Creator Marketplace to start your search for influencer collaborations.
Once you get over 1000 followers on TikTok, you have the ability to go live. Going live on TikTok is a great way to connect with your followers directly. You can do live sales of your products and it all happens in real time, making it more personable.
It can help to boost your discoverability too so that your profile gets seen in front of more users. All you have to do to go live is select the + icon and swipe across to the LIVE tab. Enter a title for your broadcast and select a cover image and you’re good to go.
Unfortunately, you’re unable to add a clickable link in a TikTok LIVE, but it’s still a great way to drive brand awareness and sales. You can show your latest products and offer live sales to increase overall sales.
Overall, TikTok offers some great ways to increase traffic to your website and sales. It has amazing features that are not worth missing out on and will directly drive sales from TikTok.
With the right strategy in place, you should start seeing website traffic and sales from TikTok in no time.