Last Updated on by LAUNCHTIP
The essential guide to getting valuable website traffic to your Shopify store in 2022
How to increase website traffic
One thing that business owners want more of is website traffic. The more traffic that is directed to your Shopify store, the more sales and revenue you produce. In 2021, 61% of marketers said their biggest challenge was generating traffic and leads.
With this figure in mind, we want to make it simple by showing you methods of how you can increase your website traffic. When it comes to getting more traffic, content is king. There is no easy route by skipping the important of content.
Why is website traffic important?
Website traffic is super important for numerous reasons. The more consumers that get to see your website, the more likely these are to turn into your customers. If you have a larger number of visitors on your store, these become the number of opportunities that you and your business has at giving a lasting impression, generating good quality leads, as well as sharing your brand and building strong relationships.
If you can build good relationships with potential customers and they can trust your brand, you will sell your products or services easier. This will get you new customers and help your business to grow.
The importance of website traffic quality
It may seem pretty obvious that the more traffic you can get to your website the better. More traffic to your store means more sales. However, your traffic quality is what really matters. Receiving high quantities of traffic means you are increasing your brand awareness and online visibility. But, if you can get high-quality traffic, it means you will receive a higher ratio of conversions and sales.
High-quality traffic is your ideal customer. You can be sure that they are interested in your content, are looking for your product and are more likely to convert to a customer. These qualities are important, as they will help grow your business.
There are several ways in which you can tell your traffic is high-quality. You will get more conversions on your Shopify store, you will receive more engagement across your channels and you’ll receive more sales from online sources. If you’re looking to increase your sales quickly, you can see here to find out how.
Organic traffic vs paid traffic
Organic traffic comes to your website from organic rankings in search result listings whereas paid traffic comes from paid online adverts. Cost is the main difference between organic and paid. Organic traffic is free because it focuses on getting visitors to your website vis organic methods. This is normally down to good Search Engine Optimization (SEO). Paid traffic is the result of running online paid advertisements, as well as the ‘paid ads’ section at the top of most search result pages, such as Google.
Organic website traffic
In order to increase your organic website visitors, the most important method is creating and sharing excellent and engaging content. The content will help to get your website and brand noticed. With this, you should not only see an increase in your website visitors, but also a boost in your sales, revenue and search engine rankings. It’s important to get as high up on search engines, as the higher you are, the most traffic this will generate.
Paid website traffic
Using paid advertisements means you can achieve higher traffic numbers more quickly than organic methods. Writing excellent content and using SEO can take time to start working, whereas paid ads can boost traffic straight away. Paid ads are a great way to start building your business’s visibility rapidly. With paid advertising, you can select the consumers you wish to target, which means you can be sure they are already interested in your products due to their interests and behaviours.
How to get organic traffic to your Shopify store
There are numerous methods of getting organic traffic to your Shopify store. We’ve put together a list below that will help you achieve a boost in organic visitors to your website.
Start a blog
As we said above, content is king. A blog is an excellent space where you can publish long-form content on your website (2500+ words). Using the right keywords, your content should be precise and unique. Businesses and brands that have a blog get 55% more website visitors than those that don’t.
You must offer value on your Shopify store and give consumers a reason to visit. You might find it hard to do the other strategies in this post without a blog.
Invite guest bloggers
Once you have your blog and its gaining traction, it can be a good idea to invite guest bloggers to write a post. They can offer diversity on your topics, but they can then also share their work to their audience and on their own website. You’ll need to ensure the content they write is unique and doe not contain spammy links. This can hamper your ranking on Google and you could end up losing traffic instead!
Look at providing guidelines to your guest bloggers so they can stay on-brand and make sure the content fits.
You might find that new and trending topics give you a boost in website traffic in the short term, but they will not give you the results that evergreen topics will. Having content on your Shopify store that will always be of interest to your customers will accumulate traffic over a longer period of time.
The key is to keep these evergreen posts up to date by refreshing them regularly. It shows search engines you keep your content up to date, which it likes.
Using relevant keywords
Relevant keywords are important to include in your content, as these are the words and phrases that consumers type into search engines. It’s obvious that some keywords are more popular than others. You can use a keyword research tool to help find the most relevant keywords for your brand and content.
If you’re looking to rank high for keywords, it can be quite competitive. Opting to use long-tail keywords in your content could be a good route, as these can be less competitive, meaning you get more chance to rank higher. They also bring in super relevant traffic to your site.
Link to other content posts on your website
It’s suggested that you link to 1 – 3 other pages on your website from one post. It’s better to drive traffic to another page on your website, than to another website altogether. It keeps your visitors on your website for longer and gets them to view more pages, whilst always keeping them interested in your products.
Organic social media posts
Posting organically to your social media profiles is another way to increase your organic website traffic. Uploading content to your Instagram feed or story showcasing your products or services is an organic way of increasing traffic.
Directing consumers to your website from your social pages will help with trust and brand awareness.
How to get paid traffic to your Shopify store
With millions of online stores, it’s only going to get harder to drive traffic to your website. Shopify allows you to set up an online store quickly and simply, and more and more people are taking this route. With this in mind, let’s take a look at how to get paid traffic to your Shopify store.
Paid social media ad campaigns
When creating social media ad campaigns, you must first distinguish where your potential customers are and then decide on your platform.
Facebook and Instagram ads let you target specific audiences based on demographics, interests and behaviours. You can select from different types of ads, such as carousel images, single image or video.
Pay per clicks ads (PPC)
It’s easy to start pay per click advertising through Google. You can do this directly through your Shopify store using the Google Shopping app, or you can use a third part app such as Feed for Google Shopping. When looking at PPC, it’s important that your product data feed is enhanced to give you the best results. The attributes include product titles, product descriptions, product images, product price and GTINs.
Collaborate with influencers
Although you might be able to collaborate with micro-influencers for free, they are more than likely going to have a small social following. Sometimes this can work in your favour, as they tend to have a larger engagement rate with their audience. Using influencers helps to increase awareness about your brand, which in turn drives website traffic.
The key with influencers is to generate more store visits and therefore more sales. The majority of influencers use social media as their main marketing tool, with most on Instagram and YouTube. You can look to send influencers that match your brand PR boxes. They can do an unboxing of your brand’s products, showcasing how great they are and offering their followers a discount to get them to your website.
Sponsored posts are probably the most popular form of influencer marketing. They work for all kinds of products and all you have to do is pay the influencer an agreed amount for posting them and your product.
As more and more online Shopify stores are popping up, it’s key that you get your marketing strategy in place. You want to ensure that you are driving the right traffic to your website.
It’s important to research your target audience and learn their demographics and interests so you can benefit from targeting them. This means you can get the most value for money with your advertising.