What is an upsell popup?
An upsell popup is an offer that appears to a customer during their shopping session, offering a related or complementary product to the products they are interested in. The idea is to encourage the customer to add the upsell item to their purchase, increasing the overall value of the order. Upsell popups are often used as a marketing strategy to increase the average order value and generate additional revenue for the business. They can be implemented in a variety of ways, such as through a Shopify app or by using custom code to create the popup.
What are the benefits of an upsell popup?
There are several benefits to using upsell popups in a Shopify store:
- Increased average order value. Upsell popups can help to increase the average order value by offering related or complementary products at a discounted price. This can lead to increased revenue for the business.
- Improved customer experience. By offering related or complementary products, upsell popups can help customers to find products that they may not have otherwise discovered, improving their overall shopping experience.
- Increased conversion rates. Upsell popups can help to increase conversion rates by offering additional products at a discounted price during the checkout process, when the customer is already in a purchasing mindset.
- Easy to implement. Upsell popups can be easily implemented through the use of a Shopify app or by using custom code.
3 upsell popup methods for your Shopify store
Below are three scenarios where an upsell popup could be used in a Shopify store:
Offering a bundle deal
An upsell popup could be used to offer a bundle of products at a discounted price. For example, if a customer is purchasing a pair of shoes, an upsell popup could offer them a bundle deal including the shoes and a matching handbag at a discounted price.
Upselling to a higher-priced product
An upsell popup could be used to encourage a customer to upgrade to a higher-priced version of the product they are currently purchasing. For example, if a customer is purchasing a basic cell phone, an upsell popup could offer them the opportunity to upgrade to a more expensive model with additional features.
Cross-selling related products
An upsell popup could be used to offer related products that complement the item the customer is currently purchasing. For example, if a customer is purchasing a bike, an upsell popup could offer them a discount on a helmet or other biking accessories.
How to implement upsell popups in your Shopify store
To implement upsell popups using the Shopify app SellUp, you will need to follow these steps:
- Install the SellUp app from the Shopify App Store.
- Once the app is installed, you will need to create an “Action offer”. This can be done by clicking on the “Manage” button under Action Offer.
- Click “Create Action Offer”. On the Action Offer creation page, you will need to specify the details of your upsell offer. This includes the trigger that will cause the upsell popup to appear and the product you want to upsell.
- You can optionally customize the content of the upsell including the message and the call to action.
- Once you have created your Action offer, you can activate it by clicking on the “Save” button.
- The upsell popup will now appear to customers after adding the trigger product to their cart, offering them the opportunity to purchase the additional upsell product.
