Last Updated on by Dan S
Originally Published January 31, 2020.

Want to remove the 100-variant limit on Shopify? This guide will go through why it’s there and what your options are.

Having more than 100 variants of one of your products in your Shopify store may be stopping you from maximising your sales. Perhaps you just want to know whether there’s a setting that can be changed easily or whether there’s a simple workaround.

Shopify says that the limit of 100 variants per product cannot be increased for any of their plans. But there is an easy way to increase your variants per product. Let’s take a look and see how this might be possible.

How to increase your product variants

We need to use an example to help explain how you can increase your product variants from 100.

If we imagine your product is a picture frame. This is available in different materials, for example, wood, plastic and metal. Each of these material variants are available in different colours and sizes.

So, with this in mind, you can create three separate products; wooden picture frame, plastic picture frame and a metal picture frame. Each of these three products can then be available with 100 colour or size variants of each.

You’re increasing your variants of the picture frame from 100 to 300, just by having three picture frame products instead of one. This instantly removes the 100-variant limit for your Shopify store. Now you can easily sell all your available products without having to worry about the 100-variant limit.

You just want to ensure that your customers’ browsing experience is not compromised. Your products will still need to be easily accessible to your customers and available throughout your Shopify store online.

You can achieve this by adding the products to related products using an Upsell app like SellUp.

How To Create More Than 100 Variants Natively In Shopify

As a Shopify merchant, you may have experienced some limitations when it comes to managing products with more than 100 variants. This restriction has made it challenging to offer customers a wide range of options, such as different colors, sizes, and other customizable features. However, we have exciting news for you: Shopify is soon introducing new APIs that will unlock this 100-variant limit, allowing you to create more complex products with ease.

Understanding the Limitations of Shopify’s Data Model

Up until now, Shopify’s data model has been designed to handle products with a maximum of 100 variants. While this limit has served many merchants well, it can be a hindrance for those who need to offer a more extensive range of choices. Whether you sell clothing in various sizes and colors or customizable products with numerous options, this limitation restricts your ability to effectively manage your inventory and cater to your customers’ needs.

Introducing New APIs for Products with More Than 100 Variants

Shopify is committed to empowering merchants and providing the tools they need to succeed. That’s why we are excited to announce that we are developing new APIs that will remove the 100-variant limit, allowing you to create products with a higher number of variants and more complex structures. With these APIs, you will be able to offer a wider array of choices to your customers and enhance their shopping experience.

API Released with access to 2000 vairant limit

Shopify has introduced a significant update in its 2024-04 API release, now supporting up to 2000 product variants per product through new GraphQL product APIs, a substantial increase from the previous limit of 100.

This enhancement not only allows for higher variant counts but also introduces product option mutations to manage options and values directly on your products.

Additionally, the productSet mutation has been added, enabling users to synchronize the entire state of a product from external data sources into Shopify. These changes are coupled with the deprecation of the older GraphQL ProductInput object and certain REST API endpoints related to products and variants.

For developers and merchants looking to make the most of these new capabilities, detailed guides and more information are available on

Benefits of More Than 100 Variants

Expanding the number of variants available on Shopify opens up several benefits for your business:

  • Enhanced product customization: With the ability to offer more variants, you can allow your customers to create products that truly match their unique tastes and preferences.
  • Expanded product offerings: By offering a greater variety of options, you can attract a wider customer base and increase your sales potential.
  • Efficient inventory management: With the ability to manage a larger number of variants, you can keep track of your inventory more precisely, ensuring that you never oversell or run out of stock.


As Shopify continues to evolve, we are dedicated to providing you with the tools and features necessary to thrive in the e-commerce world. By removing the 100-variant limit and introducing new APIs, we aim to unlock greater potential for your business and offer your customers a more satisfying shopping experience. We appreciate your feedback during this process and look forward to the exciting opportunities that lie ahead. Stay tuned for updates and get ready to take your merchandising on Shopify to new heights!