Last Updated on by Dan S
Originally Published August 2, 2023.

Affiliate marketing has become a popular way for individuals to monetize their online presence. With its huge potential for passive income, many entrepreneurs are now exploring ways to sell affiliate products on the popular e-commerce platform, Shopify.

In this comprehensive guide, we will delve into the world of affiliate marketing, explore how to adapt the Shopify platform to redirect “Add to Cart” buttons to outbound affiliate links, and discover how you can eventually transition into selling your own products.

Understanding Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where individuals promote products or services of other merchants and earn a commission for each sale they generate. Affiliates can join various affiliate programs and networks to gain access to a wide range of products to promote.

Adapting Shopify for Affiliate Marketing

While Shopify is primarily designed for selling your own products, there are clever ways to adapt the platform to incorporate affiliate marketing. You can sign up to Shopify here.

Using Apps to Change the “Add to Cart” Buttons

One effective approach is utilizing apps such as AOD External Links or Outlink External Links. These apps allow you to customize your product pages and redirect the “Add to Cart” buttons to external affiliate links. By doing so, you can seamlessly integrate affiliate products into your Shopify store, making it easier for your audience to make purchases.

Customizing Product Pages

To create a cohesive and branded shopping experience, you can modify the product pages to include detailed descriptions and high-quality images. This will help attract and engage potential customers who are interested in the affiliate products you promote. Remember to disclose your affiliate partnerships transparently to maintain trust with your audience.

Optimizing Your Content

To maximize your chances of success with affiliate marketing on Shopify, it is crucial to optimize your content. Consider conducting keyword research related to the affiliate products you are promoting and incorporate those keywords into your product descriptions and landing pages. This will help improve your search engine rankings and increase organic traffic to your store.

Another effective way to incorporate affiliate links is through the blog on the Shopify store. Instead of solely promoting products, focus on creating informative and engaging content that addresses your audience’s pain points or offers solutions to their problems. Within these blog posts, strategically place affiliate links that are relevant to the topic discussed.

Joining Affiliate Programs and Networks

To begin promoting other merchants’ products, you will need to join affiliate programs or networks. These platforms provide a wide range of products across different niches that you can choose from. Some popular affiliate networks include ShareASale, CJ Affiliate, and Amazon Associates. Research and select programs that align with your target audience and niche.

Running your own affiliate program

If you are an existing merchant looking to run your own affiliate program and have affiliates market your products, check out the following guide.

Moving Into Selling Your Own Products

While affiliate marketing can be profitable, selling your own products offers higher profit margins and greater control over your business. Once you have established a strong foundation as an affiliate marketer, consider transitioning into selling your own products.

Identify a Niche

Research market trends and identify a niche that aligns with your expertise and audience’s needs. By delving into a specific niche, you can differentiate your products and target a more specific customer base, increasing your chances of success.

Product Development and Sourcing

Once you have identified your niche, you can either develop your own products or source them from trusted suppliers. Shopify offers various tools and integrations that facilitate product management and fulfillment, making it easier for you to get started.

Creating a Brand and Marketing Strategy

Building a strong brand is crucial for long-term success. Invest in creating a professional logo, designing a visually appealing website, and crafting a compelling brand story. Develop a comprehensive marketing strategy, including social media campaigns, content marketing, and influencer collaborations, to reach potential customers and drive sales.

Customer Service and After-Sales Support

Providing exceptional customer service is vital to building a loyal customer base. Promptly address customer inquiries, offer hassle-free returns, and continuously improve your product based on customer feedback. The success of your selling venture greatly depends on your ability to delight customers and exceed their expectations.



Affiliate marketing on Shopify opens up new avenues for entrepreneurs to diversify their income streams. By adapting the platform to incorporate affiliate products and eventually transitioning into selling your own products, you can take advantage of the e-commerce boom while building a sustainable business.

Remember to stay updated with the latest affiliate marketing strategies, constantly optimize your Shopify store, and provide valuable products and experiences to your customers. With dedication and strategic planning, you can succeed in selling affiliate products on Shopify in 2023 and beyond.