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What is this guide about? Targeting Lookalike Audiences on Facebook
Why? By creating lookalike audiences, you are telling facebook about the people who have bought from you and then facebook will find potential new customers that share those same characteristics.
How to target lookalike audiences with facebook ads
Lookalike audiences in Facebook are essentially users on Facebook who share characteristics and behaviors to customers in your database. You upload your data to Facebook, which then cross-references its own data (and information from third-party data brokers) to create matches based on the criteria you specify.
You can also use tracking pixels and data from app installations to help you create lookalike audiences. This is an excellent way to make the data on your existing customers work for you, as it effectively allows you to greatly expand your reach with minimal effort and use highly targeted ads to entice Facebook users who are very similar to your existing customers.
Install Facebook Custom Audience App
Get this free Shopify app that will do all the hard work for you: https://apps.shopify.com/custom-audiences
You of course need to have a facebook ad account: https://www.facebook.com/business/
Once you have an ad account, make sure you have the pixel setup as well: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-pixel