Last Updated on by LAUNCHTIP
(Originally Published July 26, 2023.)

As a Shopify merchant, you may have experienced some limitations when it comes to managing products with more than 100 variants. This restriction has made it challenging to offer customers a wide range of options, such as different colors, sizes, and other customizable features. However, we have exciting news for you: Shopify is soon introducing new APIs that will unlock this 100-variant limit, allowing you to create more complex products with ease.

Understanding the Limitations of Shopify’s Data Model

Up until now, Shopify’s data model has been designed to handle products with a maximum of 100 variants. While this limit has served many merchants well, it can be a hindrance for those who need to offer a more extensive range of choices. Whether you sell clothing in various sizes and colors or customizable products with numerous options, this limitation restricts your ability to effectively manage your inventory and cater to your customers’ needs.

Introducing New APIs for Products with More Than 100 Variants

Shopify is committed to empowering merchants and providing the tools they need to succeed. That’s why we are excited to announce that we are developing new APIs that will remove the 100-variant limit, allowing you to create products with a higher number of variants and more complex structures. With these APIs, you will be able to offer a wider array of choices to your customers and enhance their shopping experience.

Get Involved and Provide Your Feedback

We value your input and want to ensure that the new APIs meet your needs as a Shopify merchant. Before these APIs become stable, we are looking for your feedback to help us establish a solid foundation for merchandising on Shopify. By actively participating and sharing your thoughts, you can be part of shaping the future of your own business and the Shopify platform.

To gather your valuable insights, we will be reaching out to a select group of merchants who will have the opportunity to test and provide feedback on these APIs. If you are interested in being involved, make sure to keep an eye on your Shopify notifications for updates and invitations to join our testing program.

Benefits of More Than 100 Variants

Expanding the number of variants available on Shopify opens up several benefits for your business:

  • Enhanced product customization: With the ability to offer more variants, you can allow your customers to create products that truly match their unique tastes and preferences.
  • Expanded product offerings: By offering a greater variety of options, you can attract a wider customer base and increase your sales potential.
  • Efficient inventory management: With the ability to manage a larger number of variants, you can keep track of your inventory more precisely, ensuring that you never oversell or run out of stock.


As Shopify continues to evolve, we are dedicated to providing you with the tools and features necessary to thrive in the e-commerce world. By removing the 100-variant limit and introducing new APIs, we aim to unlock greater potential for your business and offer your customers a more satisfying shopping experience. We appreciate your feedback during this process and look forward to the exciting opportunities that lie ahead. Stay tuned for updates and get ready to take your merchandising on Shopify to new heights!