Last Updated on by LAUNCHTIP
(Originally Published September 7, 2023.)
As a Shopify merchant, you understand the importance of a seamless and optimized checkout process. It’s the final step where customers decide whether to complete their purchase or abandon their carts. But did you know that you can enhance your Shopify checkout experience even further by installing apps tailored to your specific business needs?
With the help of these apps, you can add new functionality, customize your checkout, increase your average order value, encourage customer loyalty, and improve overall customer satisfaction. Let’s explore four of the best checkout apps available for your Shopify store.
Add New Functionality to Your Checkout
With the ability to install apps and configure them directly in the checkout editor, you can now tailor your checkout process to meet your unique business needs. These apps, powered by checkout UI extensions, offer a wide range of features such as upsells, custom banners, business rule compliance, loyalty programs, and custom delivery workflows. This means you can personalize the checkout experience for your customers and enhance the chances of conversion.
Increase Your Average Order Value
One effective way to boost your revenue is by upselling and cross-selling products that complement what customers already have in their cart. By incorporating an app that allows for upsells in the checkout, you can showcase relevant products and encourage customers to add them to their order. This not only increases your average order value but also improves customer satisfaction by presenting them with additional options that meet their needs.
Encourage Repeat Purchases
Customer loyalty is crucial for any successful ecommerce business. With the right app, you can entice long-term customers to come back and buy from you again by allowing them to redeem their loyalty points directly in the checkout process. This added incentive encourages repeat purchases and fosters a sense of appreciation among your loyal customers.
Tailor Your Checkout with Custom Fields and Content
You can truly make your checkout process your own by using apps that offer the flexibility to include custom fields and content. This allows you to capture important information like gift messages and buyer details or display essential contact information, warnings, trust badges, and more. By personalizing the checkout experience and incorporating elements that resonate with your customers, you build trust and credibility, ultimately leading to higher conversion rates.
Offer Order Tracking and Package Protection
Transparency and reliability are two key factors that instill confidence in your customers. You can further enhance this trust by integrating an app that provides order tracking and package protection. This way, your customers will know exactly when to expect their delivery and have peace of mind knowing they are covered if anything goes wrong during the shipping process.
Best Checkout Apps to Extend the Shopify Checkout
Rebuy Personalization Engine
Rebuy is a Shopify app that offers end-to-end personalization through AI/ML technology, various software options, integrations, customizable merchandising rules, and A/B/n testing. It allows brands to provide data-driven shopping experiences from homepage to post-purchase. It also offers upsells, cross-sells, and A/B/n testing. Smart Cart is an integrated and AI-powered cart. It provides data-driven product recommendations and accelerated checkout. Rebuy also helps build engagement through post-purchase, re-order landing pages, and smart links. The app offers industry-leading integrations throughout the customer journey.
ShopClimb ‑ Trust Badges
ShopClimb – Trust Badge is a payment icon display tool that aims to increase sales and drive higher conversions by building trust with potential buyers. By displaying payment badges that customers already know and trust, the tool helps to establish credibility and build trust during the customer’s journey. The tool offers multiple designs to choose from and a simple setup process to easily increase conversion rates for online stores. Additionally, ShopClimb – Trust Badge provides the option to display badges in the checkout process to reduce abandoned carts (available for Shopify Plus users only). The tool also offers geolocation aware badges, meaning that customers will see the local payment options they trust the most. Installation is simple with a drag and drop feature that requires no coding, enabling users to customize badge placement as desired. With multiple designs and full customization options, badges can be tailored to fit each individual store perfectly.
Smile: Loyalty & Rewards
Smile.io offers a loyalty and rewards program that helps merchants turn first-time customers into loyal customers. It allows merchants to create their own program without any coding required and provides easy integration with other apps. The program can be customized to match the brand’s aesthetic and encourages repeat purchases by allowing guest shoppers to earn points. Smile.io also offers support from a team of experts and can auto-translate the program into six different languages.
BeSure Checkout Rules
BeSure checkout rules allows merchants to customize the behavior of the checkout process. It offers the ability to reorder, rename, or hide shipping or payment methods based on various conditions such as cart total, weight, address, items in the cart, and tags. Merchants can set a default pre-selected shipping or payment method and hide express payment options like PayPal and Shop Pay on the checkout page. It also allows Merchants to move the Collection/Store Pickup option to the bottom and easily block checkout for PO Box addresses. Additionally, Merchants can change the name of the shipping or payment method, reorder or rearrange them on the checkout page, and hide them based on conditions like cart total, product tag, and customer tag.
Checkout Plus ‑ Customizations
Checkout Plus allows you to implement features like gift options, trust badges, upsells, custom messages, and payment customizations. By allowing customers to add custom gift messages and delivery instructions, providing trust badges to establish credibility, and communicating important information during checkout, Merchants can improve customer satisfaction and potentially increase average order value.
AfterShip Order Tracking
AfterShip order tracking aims to enhance the customer experience, reduce customer inquiries about shipment status (also known as WISMO – where is my order?), and optimize the delivery process. AfterShip offers live updates on shipments through a branded order tracking page and automatic notifications. It also includes a shipment analytics dashboard to monitor carrier transit times, on-time rates, and exceptions. Additionally, there is an AI-powered delivery estimate widget that can be installed on product description and checkout pages to increase buyer confidence. AfterShip also provides personalized product recommendations on tracking pages to boost sales. Timely email and SMS notifications are sent to customers to decrease their anxiety and reduce WISMO calls. A centralized shipment dashboard allows for easy tracking of shipment status and identification of any exceptions. AI-powered estimated delivery dates are provided to reassure anxious customers. Finally, there are built-in analytics that provide insights into shipment status and on-time performance.
Conclusion
Ready to take your Shopify checkout experience to the next level? Check out the Shopify App Store to discover the best apps that can help you extend and optimize your checkout process. These apps offer a range of features tailored to your specific business needs, ensuring your customers have a delightful shopping experience and boosting your conversion rates.
With the right apps by your side, you can revolutionize your checkout process and unlock new opportunities for growth and success in the competitive ecommerce landscape. Start exploring the possibilities today!
