14 of the best upsell apps to help you maximise revenue

14 of the best upsell apps to help you maximise revenue

Last Updated on August 7, 2021 by LAUNCHTIP

14 of the best Shopify apps to help you upsell and maximise your ROI

Cross-Selling and now more commonly “upselling” are incredibly profitable strategies for merchants to increase their store’s revenue. When you don’t have a robust upsell strategy in place, you are leaving easy money on the table. First off, let’s go through what upselling actually is.

What exactly is upselling?

Upselling is a practice used by Ecommerce merchants to offer a more valuable product to the customer than the current one they have. For example, offering a $120 stereo which has “better features” instead of the current $80 stereo they have in their basket. This is because you will most likely make more money from the expensive items.

upsell on Shopify
Upselling on Shopify using SellUp


However, over the passed few years in ecomemerce, the term “upsell” has become more generalized to simply meaning “Sell more” e.g “Up your sales”.

A successful upsell strategy can increase your store’s Average Order value and overall turnover considerably. Especially if you run multiple stores, you can not only upsell within these but you can also cross-pollinate your stores to your customers to sell even more.


How do I upsell on my store?

Upselling on your store is actually very simple. In terms of physically doing it, you will need an app like SellUp. In terms of the execution of a successful upsell strategy, it helps to know what your customers buy and which products you sell that compliment each other.

Here is an example of a bad upsell

If a customer is on a product page for a “Tennis racket” then an example of some bad Upsells would be:

  • Lipstick
  • 6x pack of Coffee filters
  • Calculator

The reason these Upsells are not good is because the person looking at the tennis racket isn’t likely to buy those products with it. Unless your purchaser is low on lipstick, in need of a calculator and requires a top-up of coffee filters, you are out of luck. The reality is you probably wont get any successful Upsells.

Here is an example of a good upsell

Taking the above example of the tennis racket, good Upsells could consist of:

  • Tennis Balls
  • Tennis Bag
  • Tennis Grips

These Upsells compliment the lead product considerably. A tennis racket is ultimately useless without tennis balls right? Secondly, a tennis bag provides a great way to transport the tennis racket plus all the gear you are about to sell to them. Thirdly, they will most likely need some grips in the future if they play a lot of tennis.

Now, let’s add some values to these products:

Tennis Racket at $120 – Tennis Balls at $15 – Tennis Bag at $60 – Tennis Grips at $10

Without the Upsells in place, your maximum selling potential of the Tennis Racket product page = $60 (excluding if they needed more than one, unlikely)

Now, with the Upsells in place, if we hit a home run then the value would be = $205 (Lead product and all Upsells added)


Upsell on Shopify
No upsells vs Upsells using On Page Upsells (SellUp Shopify App)


Need to upsell on your Shopify store, here is a quick rundown of 14 apps on how to achieve your upsell goals. New to upsells? check out how to upsell here. Want to see evidence that upselling works? Check out a case study here.


The Apps

Below is a list of 14 of the best Shopify apps to help you deploy an upsell strategy for your store. To create a truly powerful upsell strategy, you first need to understand your product catalog and which products compliment each other.

You can also use upsell opportunities to push aspects of your catalog that require more traffic.

Finally, you should take into account your store’s UX and customer flow. You don’t want an upsell strategy that detracts from your store and hinders potential sales. With that in mind, let’s run through some options.


1) SellUp

Price: From Free

SellUp is an established Upsell and Cross-Sell App incorporating the best elements of upsell apps whilst providing considerable value. It was first to offer a unique feature allowing Shopify store owners to add offers directly below the add to cart button or “buy box”. This provides great exposure and maximum upsell conversion rate without interfering with the customer flow. SellUp also comes with powerful “Action offers”. These provide high converting offers which show just after a product is added to cart. SellUp includes in-cart and post purchase upsells so it is a well-rounded app to provide your store with a profitable upsell strategy.


2) Bold Upsell

Price: From $9.99 / Month

This one has been around from the early days of Shopify hence it has a monstrous amount of reviews. Its a great Upsell app that has been improved over time and offers upsells once a customer clicks add to cart. It also offers upsells at the cart stage. Its a bit of complex to install but Bold do offer an installation service. The app is priced based on usage and also has a great upsell funnel feature.


3) HiConversion Recommend

Price: Free up to 10k impressions then from $195 / Month 

This is a good upsell app which makes use of Amazon technology. It is best positioned for enterprise type Shopify stores. They optimize for buyer intent using AI. We personally think if you know your catalog in and out, you can create far higher converting offers but if you need something to fall back on, HiConversions AWS tech can assist.


4) Honeycomb Upsell & Cross Sell

Price: Free up to 100 views then from $49 / Month 

Benefits: Easily customize compelling upsell funnels and unique offers that look amazing on any device.

This is a solid app that covers many upsell opportunities. If you take the time to learn the UI and know what upsell methods you want to put and where, this app will do the trick.


5) Candy Rack

Price: From $49 / Month 

Benefits: Create vital product upsells, service cross sells & bundles to boost sales.

Another well rounded entry is Candy Rack. They offer multiple upsell opportunities. They use a regimented upsell promotion box that is a one size fits all with some customisation out the box like button colour. It is a clean and simple solution that will suit most stores.


6) Zipify OCU

Price: From $24.99 / Month

Benefits: Optimize your upsells by testing different offers, quantities & creative.

Zipify OCU is primarily focused on post purchase offers. It has some handy A/B testing. It is a little on the pricey side with the lower price tiers eating up the average stores profit margin but as you start to generate more revenue, you will start to see a truly positive return on investment.


7) Revvy UpSell Offers

Price: From $19.49 / Month

Benefits: Promote sales, promotions and holiday sales using the compare-price to highlight discounts.

Another app that has been around for a while is Revvy now known as Smart upsell offers. It has most the usual opportunities and is easy to setup and navigate.


8) Booster: Discounted Upsells

Price: From $19.99 / Month

Benefits: Discounted Upsells! Generate more sales through cross selling products at discounted rates

This is an upsell app that focuses primarily on discounting upsells. It is a good way to generate some revenue from customers that may be on the fence but use is sparingly so you don’t cheapen your brand. Who doesn’t love a bargain?!


9) Recom.ai ‑ Upsell & Cross‑sell

Price: From $19 / Month

Benefits: Customize your upsells and cross-sells with a few clicks.

This is a performance based upsell app similar to Zipify OCU in terms of billing mode. They have some great buzzwords such as “Scout” and “AI System”. The assisted AI should help in identifying and creating some great upsell opportunities.


10) Upsell Product Add‑Ons

Price: From $4.99 / Month

Benefits: No coding required. It’s easy to add and remove your add-on offerings.

This is a simple app to focus just on Add ons. Whilst some of the apps further up the list offer this method as well as a plethora of offers, if you are a small store or just starting out and on a budget, this may be just the trick.


11) Post Purchase — Upsell & Gifts

Price: From $15 / Month

Benefits: Promotions show up after checkout without any installation or development work required.

This app focuses on checkout upsells and does it very well. It is well built and the creator is active on Twitter. The app is well polished and scales as you store grows.


12) LimeSpot Personalizer

Price: From $10 / Month

Benefits: Customize the layout, design, content type, and placement of every recommendation box on each page.

This is a solid upsell app but comes with a learning curve. This is perhaps geared towards larger stores that have the time and resource to really dig into the offers.


13) Trtle ‑ Upsell & Cross Sell

Price: From $9.99 / Month

Benefits: Allows you to quickly set upsell and cross-sell opportunities for your products.

We love the quirky branding on this one including the bulgy eye! A great entry app for upselling. It has some great actionable analytics and allows you to preview upsells in real time.

14) SELLY ‑ Promotion & Pricing

Price: From $19 / Month

Benefits: Allows you to quickly set upsell and cross-sell opportunities for your products.

This is a solid upsell app offering that also works with Shopify Point of Sale of “Shopify POS”. It has some nice features and makes use of some action based popups.



Upselling and Cross-Selling are powerful revenue generators. If you can upsell to even 10% of your customers, then any of these apps are worth it.

It is safe to conclude that if you had a strategy implemented to upsell on your Shopify store with products that compliment each other, the returns across all customer orders each month would be a HUGE uplift in revenue in comparison to your current revenue.

Not every customer will select an upsell with their order but when you don’t offer it, you miss that opportunity completely.

“Can I get a Big Mac please” Sure that’s $3.95. 

What was missing? Let’s try again.

“Can I get a Big Mac please” Sure. Do you want fries with that? “Yes, go on then.” Anything else? A Diet Coke please. That comes to $7.80…

Upsell, upsell, upsell.


Additional Notes:

Every store has unique themes, configurations and setups. Not only that but each merchant is unique. We always suggest making use of free trial periods and fully researching how the above apps work with your store and will fit in with you upsell strategy. Not only this but due to lots of store configurations and options, you will always find that some apps just work better with your store configuration than others. If you find a particular upsell app you like but it is not working as expected, you should try reaching out to the developer. They can usually find and resolve the issue in most cases.

What you should be looking for is a solution which sits well with your store, doesn’t impact the overall customer journey and matches the look and theme of your brand. Upselling should feel like an extension of your store and not a roadblock.


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