Last Updated on by Dan S
Originally Published June 27, 2022.

5 best ways your Shopify thank you page can be optimized

In this guide, we’re going to show you have to turn your Shopify thank you page into a money making machine. These proven methods will help you produce more revenue for your store.

The truth is, if you’re using the standard Shopify thank you page where the majority of merchants do, you’re definitely not making as money as you could be.

The thank you page is a super important part of your sales funnel. You might not think so, but we’re here to show you how to transform your standard thank you page into a money making machine.

In doing so, you can strengthen customer relationships and increase your store’s retention rate. But more importantly, it will help to increase your average order value, meaning a boost in overall revenue.

What is a Shopify thank you page?

Shopify thank you page

The Shopify thank you page (order confirmation page) is the last page that your customers visit after completing their order. It presents your customers with a summary of their order and is a place they are revisit to check on shipping and delivery updates.

Whilst many customers are happy with this, it is the most under-utilized page in eCommerce.

Reasons why you should customize your thank you page

You might be wondering why we’re championing the order confirmation page so much when your product pages are where the real buying happens. That’s why we’re here to explain why you should make the most of this last page.

1. Order confirmation pages do not distract your customers

When creating page offers, upsells or cross-sells for your store, you are always ensuring that they don’t distract your customers from purchasing. That’s the best thing about the thank you page. At this point, your customers have already purchased. You are purely encouraging them to increase their average order value, which in turn, boosts your revenue.

2. Customers are more likely to convert again

It’s a known fact that people behave in certain ways when they carry out an action. When a customer converts or purchases on your store, they are much more likely to buy again from you in the future.

So when a customer gets to the order confirmation page, they have just converted on your Shopify store. Whilst they are in ‘buying mode’, they’re more likely to do what you request of them. This could be a last minute deal, purchasing a cross-sell item, sharing a link on their social media pages or completing a survey on their purchase.

3. Thank you pages receive a 100% open rate

When a customer purchases from your store, it’s more than likely you have a post-purchase email automation set up to target your customers with offers. However, email open rates are on the decline, as new ways of marketing keep presenting themselves.

This is where using the thank you page comes into its own. The best thing about it is that every customer will see it. After placing an order, all customers are directed to this page. Customers even see it multiple times, as they check in for shipping updates.

4. Minimum effort for getting a large return on investment

To increase your return on investment (ROI) can take a lot of planning. If you customize your order confirmation page, you don’t have to worry about spending lots of time on a marketing plan. All it takes is knowing what tools to use and how to get the most out of them.

Let’s take a look at ways in which you can optimize your thank you page.

5 ways to optimize your thank you page

When you see some of the big eCommerce brands taking full advantage of their order confirmation pages, you’d be silly not to yourself.

That’s why we’ve put together 5 best ways to optimize your thank you page so you can see just how simple it can be.

1. Add upsells and cross-sells

We all know how expensive it can be to acquire new customers. That’s why it’s a great idea to encourage customers that have already bought from your store to buy again. You might be thinking ‘how do i get my customers to spend more money?’

Well, there’s nothing better than a post-purchase upsell offer or cross-sell offer. Your thank you page is the best time to show either of these. Your customer has just checked out on your store, so they’re your best bet at getting another purchase.

thank you page upsell offer

Looking at the stats above, you can see this SellUp user has generated an extra $3901 just from using upsell and cross-sell offers. When looking at this, you can see the user has increased their revenue by creating an extra offer that probably didn’t take long to set up.

The best thing about this is that the SellUp user has not had to spend more money on acquisition costs to gain the sales.

With this app, you can use numerous tactics to get more sales. Using upsell and cross-sell offers on the product pages and thank you page. Create action upsells on product pages, which appear in a pop-up when a customer clicks on the ‘add to cart’ button.

Taking this example below, DIPSODA shows a related product to their stylish and protective phone cases. A screen protector relates to a phone case, and together they can offer the best protection for a phone.

DIPSODA upsell

Creating a last minute offers gives the customer a sense of urgency. Other ways to make the most of your thank you page are:

  • Recommended products: Encourage customers to look at recommended products that they missed out on
  • Discounts: Use a cash or percentage discount to tempt your customers to purchase again
  • Limited offers: Create a sense of urgency and stop customers from hesitating
  • Pop-up windows: Catch your customer’s attention to drive actions from them

Instead of using just one of these above, you can look to use more. This way, you can get the most out of your customers without having to spend huge amounts on acquisition costs.

2. Post-purchase surveys

Survey requests never get a great response rate, and if the survey does get completed, it’s normally not until hours or days after their initial transaction. This is because normally a survey request is sent via email.

Adding a survey request to your thank you page can solve this problem. This method makes it super easy for customers to access the survey and complete. As the customer has just purchased, their experience on your store is fresh in their minds, meaning their answers are going to be more accurate.

3. Referrals and social sharing

Using your thank you page as a place to ask your customers to follow you on social media is good. It keeps them engaged with your brand and it’s done at a point where the customer is happy, as they’re just purchased from your store.

Adding social sharing buttons to your orders increases your followers. It also gives your customers a chance to follow your social pages but also flaunt their new purchases to their own followers.

Getting your customers to share your brand and products is good because:

  • It spreads your brand to potential new customers who might not have found you
  • Many consumers trust brands that their friends or family have suggested, more so than raw advertising

If you’re not already showing social share buttons on your thank you page, you might want to activate them as soon as possible.

4. Collect more customer data

If you collect additional customer data after purchases, this gives you a chance to segment your audience. This means you can segment your customers to send them relevant offers and messaging.

Segmentation helps to boost email open rates and increase your customer return rate.

Collecting extra data via a survey on the order confirmation page means that all your customers will see it. This means that you’ll get more true responses.

Wishlist survey

This example shows Wildist using a post-purchase survey to gain extra data about the customer’s purchase. It can give insight into where the majority of their customers are coming from.

Furthermore, it shows where they could be advertising to gain more customers.

5. Reinforce your brand

First impressions matter. A customer may like your brand based on what they’re purchasing, but your thank you page is where you can really build a long relationship with your customer.

The standard Shopify order confirmation page is used by so many merchants, that your customers have probably seen many that look the same. Adding your own wording, images and videos could be ways to make your different and stand out.

Make your brand burst with personality on your thank you page.

Let’s conclude

Since reading this guide, you should be able to see why customizing your thank you page is a must and the benefits for doing so.

You shouldn’t overdo it though. Customers still want to be able to see their payment status, delivery date and products they’ve ordered.

Keep the upsells or offers relevant. You don’t want to overwhelm your customers with too many offers that you end up putting them completely off.

If you add value to your customers, then you will see them return for future purchases.