Enhance your Shopify checkout with this quick Autocompletion tip
What is the tip? Make sure you have address autocomplete enabled for Address. It is a feature built into Shopify. Why should I enable Address Autocompletion? If customers can enter their address quickly and efficiently, they are less likely to drop-off during checkout. Form length and amount of details required can contribute to abandoned checkouts. […]
Using video to turbo charge your orders on your Shopify store
The power of video and how to utilise it within your Shopify store. What is the method? Adding product or promotional videos to your product pages in order to bolster your stores offering and appearance. Why is video so important? Video can increase sales by up to 81% when implemented efficiently. That stat alone should […]
How to have a high converting cart page on your Shopify Store
How to ensure your Shopify store has a high converting cart page. What is a high converting cart page? A high converting cart page shouldn’t distract from the customer journey. Its a page where customers land prior to checking out. Whilst some stores have done away with this, there is still an argument that having […]
Increase authority leveraging your brands products on your Shopify store
If you are a new Shopify store or you have low traffic, you may need to build your brand and it’s authority What is leveraging your products for authority? Using your products brands to add authority to your site. Why? If you run a store which stocks third party brands then adding their logos to your […]
The importance of large product Images on Shopify product pages
Large Product images are key to showing off the very thing you are trying to get your customer to purchase. What? High quality images of your product. Why? A picture is worth a 1000 words. The better quality that picture is of your product, the more it will speak to your customers. A poor generic […]
Reducing the “left digit” by one – Shopify Product Pricing
Reduce the “left digit” by one to create a sense of a cheaper value proposition to the customer What? This is making the price smaller by one point. Why? This is known as charm pricing and simply works. How does reducing the left digit by one increase sales? For example, a price of $10.00 becomes […]
The Importance of the size of the Price on the Product Page
What? Check the size of the Price on the Shopify product page compared to other elements. Why? Customers perceive your price to be smaller if you display your price in a smaller font size. It’s a mind based theory using psychological tactics similar to colour theory. How do I change the size of the price […]
How to Optimize your Conversion Rate on Shopify
In this guide, we are going to cover a wide variety of methods on how you can optimize your e-commerce store to maximize conversions. This is known as Conversion Rate Optimization or “CRO”. What is a Conversion Rate or CRO? A conversion rate, usually expressed as a percentage, is the success rate of 1 action […]