Your Shopify Catalog ID is usually found in Meta Commerce Manager or inside the Facebook & Instagram sales channel in Shopify. In most cases, you need it when connecting your store to Facebook Shop, Instagram Shopping, or troubleshooting a Meta commerce integration.
I have worked on Shopify apps and merchant integrations for years, and this is one of those small but annoying details that regularly blocks launches. The confusing part is simple: the Shopify Catalog ID is not a standard Shopify product ID, and it is not your Shopify store ID either. It belongs to the Meta product catalogue created when your store is connected to Meta.
If you just want the fastest route, go to Meta Commerce Manager, open your catalogue, then check Settings > Catalog. If your store is already connected through Facebook & Instagram by Meta, you can often see the same catalogue details from your Shopify admin too.
In this updated 2026 guide, I will show you the exact steps, explain the difference between a catalogue ID, product ID, and variant ID, and cover the common reasons merchants cannot find the right number.
What is a Shopify Catalog ID?
A Shopify Catalog ID usually refers to the Meta catalogue ID linked to your Shopify store, not a native Shopify object ID. It is the unique number Meta uses to identify the product catalogue synced from Shopify for Facebook and Instagram selling.
This matters because a lot of articles explain it badly. In practice, when merchants ask me how to find their Shopify Catalog ID, they nearly always mean the catalogue ID inside Meta Commerce Manager that powers their Facebook Shop or Instagram product tagging.
If you have not connected Shopify to Meta yet, the catalogue may not exist. That is why some merchants search all over Shopify admin and never find it. The ID only appears once the Meta commerce connection has been created and a catalogue is available.
How do I find my Shopify Catalog ID in Meta Commerce Manager?
The most reliable way to find your Shopify Catalog ID is in Meta Commerce Manager. This is the method I recommend first because it works even when the Shopify admin view changes slightly.
Meta has renamed parts of its dashboard more than once over the years, but the catalogue settings area is still the most dependable place to look. As of 2026, this remains the standard route used in current tutorials and support threads.
Method 1: Find the catalogue ID in Meta Business Manager
You can find the ID by opening Commerce Manager, selecting your catalogue, and checking the Catalog settings. If your Shopify store is properly connected, the number should be visible there.
Follow these steps:
- Log in to Meta Business Manager.
- Open More Tools.
- Click Commerce Manager.
- Select the correct shop or catalogue if you manage more than one business asset.
- Go to Settings.
- Click Catalog.
- Look for the Catalog ID in the catalogue details area or top-left catalogue selector.
In my experience, this is the cleanest option when a merchant has multiple stores, multiple ad accounts, or several catalogues under one Meta Business Manager. Shopify may show you the connected account, but Meta shows the actual catalogue record more clearly.
If you do not see a catalogue at all, check whether your store has been connected through the official Facebook & Instagram by Meta sales channel. Without that connection, there may be nothing to display yet.
How do I find my Shopify Catalog ID in Shopify admin?
You can often find your catalogue details from Shopify admin if the Facebook & Instagram sales channel is already connected. This is the easiest route for merchants who prefer staying inside Shopify.
The exact labels can vary slightly depending on Shopify UI updates, but the path is usually through the Facebook & Instagram sales channel settings. Shopify surfaces the connected commerce account and product catalogue information there.
Method 2: Find the catalogue ID in Shopify admin
If your store is already connected to Meta, Shopify may show the linked product catalogue inside the sales channel settings. This method is convenient, but it is slightly more dependent on interface changes.
Follow these steps:
- Log in to your Shopify admin.
- Go to Settings or Sales channels, depending on your current admin layout.
- Open Apps and sales channels if needed.
- Select Facebook & Instagram.
- Click Open sales channel or open the connected settings panel.
- Look for Shopify commerce account, Connected Product Catalog, or Shopify product catalogue.
- Copy the Catalog ID shown there.
Shopify's own setup flow for Meta integrations has become cleaner over time, but I still see merchants get tripped up by one thing: they expect the catalogue ID to live under Products or Collections. It does not. This is a Meta commerce asset, so it appears in the sales channel connection, not in your normal product admin area.
If you are still setting up Meta, it is also worth reviewing Shopify's official help docs for the Facebook and Instagram channel setup. That is often the fastest way to confirm whether the integration is complete.
What is the difference between a Shopify Catalog ID, product ID, variant ID, and store ID?
A Shopify Catalog ID is different from your Shopify product ID, variant ID, collection ID, and store login ID. This is the biggest source of confusion around this topic.
When I test support content in the Shopify ecosystem, I often find articles mixing these terms together. That leads merchants to copy the wrong number into Meta, feeds, or apps, then wonder why nothing works.
| Term | What it means | Where to find it | Common use case |
|---|---|---|---|
| Shopify Catalog ID | The Meta catalogue ID linked to your Shopify store | Meta Commerce Manager or Facebook & Instagram sales channel | Facebook Shop, Instagram Shopping, Meta integrations |
| Product ID | The unique ID for a product in Shopify | Product admin URL or API | Apps, scripts, automations, product-level integrations |
| Variant ID | The unique ID for a specific product variant | Variant URL, page source, bulk editor, or API | Variant-specific apps, cart links, custom logic |
| Collection ID | The unique ID for a collection | Collection admin URL or API | Collection-based automations and theme customisation |
| Shopify store ID or account ID | Your store or account reference in Shopify systems | Usually not needed for Meta setup | Support or advanced app development use |
If Meta asks for a catalogue ID, do not paste a product ID. It sounds obvious, but this happens a lot. A product ID identifies one product in Shopify. A catalogue ID identifies the entire synced catalogue in Meta.
How do I find a specific Shopify product ID?
You can find a Shopify product ID by opening the product in Shopify admin and checking the number in the URL. This is useful for apps, custom code, and troubleshooting, but it is not the same as your Meta catalogue ID.
The original version of this article mentioned this briefly, and it is still worth keeping because merchants often search for one while actually needing the other.
To find a product ID:
- In Shopify admin, go to Products.
- Click the product you want.
- Check your browser URL.
- Look for the number after /products/ in the admin URL.
That number is the product ID. If you are working with custom app logic, APIs, or advanced merchandising, this is often the ID you need.
If you are trying to improve merchandising across product pages, upsells, and recommendations, you may also find these guides useful: How to Maximize Revenue from Your Shopify Product Pages and How to Create Shopify Cart Drawer Upsells That Boost AOV.
How do I find a Shopify variant ID?
A variant ID is the unique identifier for a specific size, colour, or other product option. You will need it for certain apps, custom links, subscription logic, or theme customisations.
Shopify's official guidance on variant IDs is still relevant, and developers use them constantly. In my own app work, variant IDs are often more important than product IDs because the variant is what actually gets added to cart.
Common ways to find a variant ID include:
- Opening the variant in admin and checking the URL
- Using Shopify's bulk editor
- Inspecting the product page source or structured data
- Pulling it through the API or Liquid
For official reference, Shopify has documentation on how to find a variant ID. If you are building custom storefront logic, you may also need Shopify's developer docs on Liquid and resource identifiers.
Why can't I find my Shopify Catalog ID?
If you cannot find your Shopify Catalog ID, the usual reason is that your Meta catalogue has not been created yet or you are looking in the wrong platform. Most failed searches come down to setup, permissions, or account mismatch.
I have seen this happen with merchants, agencies, and even experienced developers when multiple business assets are involved. The number exists, but it is buried under the wrong Meta Business Manager, the wrong Facebook page, or an incomplete sales channel connection.
Common reasons the catalogue ID is missing
The catalogue ID is usually missing because the Meta integration is incomplete, the wrong account is selected, or the user lacks permissions. These are the first things I would check.
- The Facebook & Instagram sales channel is not connected yet. Install or reconnect Facebook & Instagram by Meta.
- No Meta Commerce account exists yet. You may need to create or finish setting up your Commerce account.
- You are in the wrong Meta Business Manager. This is very common for agencies or brands with multiple assets.
- You do not have the right permissions. Admin-level access may be required to view catalogue settings.
- The catalogue is still syncing. New connections can take a little time before all assets appear.
- You are confusing a collection ID or product ID with a catalogue ID. Shopify collections are not Meta catalogues.
If your issue is broader than just this ID, I would also review your store's data setup and feed quality. Clean product data helps every downstream channel perform better, including Meta and AI search surfaces. We covered related data hygiene topics in How to Manage Shopify Customer Data Without Losing Sales and How to Get Your Shopify Store into ChatGPT.
What is the best method to find the correct catalogue when I manage multiple stores?
If you manage multiple Shopify stores, Meta Commerce Manager is the best place to verify the correct catalogue. It gives you the clearest view of business assets, connected shops, and catalogue names.
This matters a lot for freelancers, agencies, and multi-brand operators. I have seen merchants copy the wrong catalogue ID from an old business asset, then spend hours debugging product sync problems that were really just an account selection issue.
Here is how I usually verify the right one:
- Open Commerce Manager.
- Check the active business in the top navigation.
- Match the catalogue name with the connected Shopify shop.
- Confirm products inside the catalogue actually match your live Shopify inventory.
- Then copy the Catalog ID from settings.
Do not rely on memory if you manage several stores. Confirm the product count, product names, and connected assets before using the ID in a live setup.
Do I need the Shopify Catalog ID for Instagram Shopping and Facebook Shop?
Yes, the catalogue ID is commonly used when setting up or troubleshooting Instagram Shopping and Facebook Shop. It tells Meta which product catalogue should power your shop, tags, and dynamic product experiences.
In many modern setups, Shopify and Meta handle much of this automatically through the official integration. Still, the catalogue ID becomes important when you are:
- troubleshooting a broken sync
- working with Meta support
- connecting third-party feed tools
- confirming the right catalogue is linked to your ad account or shop
- checking whether your Instagram product tagging is using the correct data source
For merchants focused on social commerce and conversion, this should be part of a wider strategy rather than a one-off setup task. Once your catalogue is connected, the next step is improving what shoppers see after they click. For that, read How to Upsell on Shopify in 2026 and AI-powered upsells: the future of ecommerce conversion.
How do I set up the Facebook and Instagram sales channel if I do not have a catalogue yet?
If you do not have a catalogue yet, install the Facebook & Instagram sales channel and complete the Meta connection first. The catalogue is usually created during that setup process.
This is the missing step behind many "I can't find my Shopify Catalog ID" searches. You cannot find an ID for a catalogue that has not been created.
To get started:
- Install Facebook & Instagram by Meta.
- Connect your Facebook account, Business Manager, and Meta Commerce account.
- Choose the correct Facebook Page and Instagram account.
- Allow Shopify to sync products to Meta.
- Wait for the catalogue to populate.
- Then check Commerce Manager or the Shopify sales channel settings for the Catalog ID.
When I test integrations, I always give new catalogues a bit of time before assuming something is broken. Sync delays are less common than they used to be, but they still happen, especially with larger catalogues or stores that have product approval issues.
What are the best practices before using your Shopify Catalog ID?
Before using your catalogue ID, make sure the underlying product data is clean, approved, and synced correctly. The ID itself is just a pointer. The real performance comes from the quality of the catalogue behind it.
This is where a lot of "setup" articles stop too early. In reality, finding the ID is the easy part. The harder part is making sure the catalogue is actually useful for selling on Meta.
Best practices I recommend
The best catalogue setups have clean titles, accurate pricing, working images, and clear product availability. That reduces disapprovals and improves shopping performance.
- Use clear product titles. Avoid vague names that make little sense off-site.
- Check image quality. Social shopping is visual, and weak images hurt click-through rate.
- Keep pricing and availability synced. Mismatches create poor user experience and possible policy issues.
- Review product status in Meta Commerce Manager. Disapproved items can stop your catalogue from being useful.
- Improve product page conversion before scaling traffic. Better landing pages make every channel work harder.
If you are investing in paid traffic or social commerce, your product page quality matters as much as the feed itself. I would strongly recommend reading How to Maximize Revenue from Your Shopify Product Pages and How to Cross-Sell Matching Variants.
What is the quickest answer if I just need the steps?
The quickest way to find your Shopify Catalog ID in 2026 is to open Meta Commerce Manager, go to Settings, click Catalog, and copy the ID shown there. If your Shopify store is connected through the Facebook & Instagram sales channel, you can also often view it inside Shopify.
That is the practical answer most merchants need. Still, if it is missing, the fix is usually to complete the Meta connection first or check that you are in the correct Business Manager account.
Frequently asked questions about Shopify Catalog IDs
Most questions about Shopify Catalog IDs are really questions about Meta integration, permissions, or confusing IDs. Here are the answers I give most often.
Is the Shopify Catalog ID the same as the Shopify product ID?
No. The catalogue ID identifies the whole Meta catalogue, while a product ID identifies one Shopify product.
Can I find the catalogue ID directly under Shopify Products?
No. The catalogue ID is not stored in the Products section. Look in Meta Commerce Manager or the Facebook & Instagram sales channel.
What if I have never connected Shopify to Facebook or Instagram?
Then you may not have a catalogue yet. Install and configure Facebook & Instagram by Meta first.
Does this process still work in 2026?
Yes. Based on current platform guidance and recent tutorials, the standard methods are still Meta Commerce Manager and the Shopify sales channel connection.
Can agencies or staff members see the catalogue ID?
Only if they have the right permissions in Meta Business Manager and, where relevant, in Shopify admin.
Final thoughts on finding your Shopify Catalog ID
Finding your Shopify Catalog ID is simple once you know that it lives on the Meta side of the integration. For most merchants, the fastest route is Meta Commerce Manager > Settings > Catalog.
In my experience building Shopify apps and helping merchants troubleshoot integrations, this problem is rarely about the number itself. It is usually about understanding which platform owns the asset. Once you treat the catalogue as a Meta commerce object synced from Shopify, the whole setup becomes much easier to understand.
If you are working on broader Shopify growth after connecting Meta, you might also want to read How to Optimize Your Shopify Store for AI Shopping Agents, How to upsell on Shopify leveraging AI, and When to Upgrade Your Store to Shopify Plus.
