Last Updated on November 17, 2021 by LAUNCHTIP
How to make multiple stores from one Shopify account and streamline sales.
Having multiple Shopify stores helps business owners diversify and increase their sales. Shopify allows you to register one account to link to your store. It could become very messy if you’re having to log in and out of different accounts to manage multiple stores. Shopify just doesn’t have the ability to set up multiple stores under one account. As a result, let’s go through the options you have as a merchant and how you can streamline this.
Depending on the products you are selling, it is always easier to sell your products under one store and one Shopify account. This is typical for most single brands and for merchants that only wish to run a single storefront. However, if you are selling very different products or multiple brands that require separate stores, you’ll need to set these up under separate Shopify accounts unfortunately.
Shopify did streamline their account authentication back in 2019/2020 which helped with this scenario. You will be able to use the same login credentials but you will have multiple stores and ultimately, multiple plans. These are usually visible to you during the login process where you can select the storefront.
Tip: If you have multiple stores, it’s sometimes easier to login directly to Shopify as opposed to logging in through a particular storefront.
Reasons for needing multiple Shopify stores
Ok, so why would you need multiple stores? One scenario might be the need to sell products globally, so you need to adjust your store for different countries to meet their needs. The products you sell could be different from other countries along with their currency and language; all things that can affect how the store front and design looks.
Selling to different audiences means that your online store may need to be altered in order to appeal to them. One store may need to focus on B2B, whereas the other store needs to sell to a B2C market.
You could have two different priced items; one high and one low. If you’re selling the high-priced items on one store, the lowest priced items may not appeal to the same clientele. Having another store to sell the lowest priced products means you can focus that website at a different audience, therefore expanding your overall target audience.
In conclusion, it’s easier in some use cases to have separate stores and accounts where you can manage them individually.
Multiple Accounts with Redirection
If you need a multiple account setup, you will most likely need an ERP or Fulfilment setup where you can connect multiple Shopify accounts to one point where you can fulfil orders and track inventory. You can also use an App to sync inventory. To handle redirections, you could a geolocation redirect app.
Single Account with Multi-Currency
On the other hand, Shopify is increasingly focused on cross-border trading. This is evident with multi-currency supported straight out the box with Shopify Payments. They also provide geolocation free of charge through their official app. Finally, add a translation app and ensure you have tax/shipping setup.
Multiple Stores on one paid account
Another solution that could work for you is to create a store front experience on one Shopify store. This means you are only paying for one plan but you can create the illusion of multiple stores. Amazon for example does this very well with their vendors.
Now, you may be doing this just for yourself or you may be wanting to create a vendor marketplace. If its the first, i.e you just want multiple store fronts for your own products then you are good to go. You can install an App like Shogun or Gem Pages and build out multiple store front templates. Then just setup navigation to link to each of them.
Using Logos in the navigation is a great way to really separate the store fronts out. A store that does this well is Ocado. Now, they link to different domains but you don’t have to. The links can just be to the collections. As a result, you could have an Electric Scooter themed storefront, a Pet Shop, a Clothing store etc. Simply create a collection for each and link to these.
If you want to offer a vendor style marketplace, you need to be careful as Shopify allows certain types of vendor reselling but not other types. Webkul have a vendor marketplace plugin here.