Last Updated on by Dan S
Originally Published February 8, 2020.
Having multiple Shopify stores helps business owners diversify and increase their sales. Shopify allows you to register one account to link to your store. It could become very messy if you’re having to log in and out of different accounts to manage multiple stores. While Shopify doesn’t let you run multiple stores under one basic account, there are several solutions available. As a result, let’s go through the options you have as a merchant and how you can streamline this.
Can you make multiple Shopify stores from one account?
Answer: For regular Shopify plans (Basic, Shopify, and Advanced), each account can only have 1 store, and you’ll need separate subscriptions for each. However, you can use the same email address for multiple stores and switch between them easily. Shopify also introduced Organizations in 2024, allowing all merchants to group stores together for centralized management. For Shopify Plus users, you can manage up to 10 stores (with additional stores available for $250/month each) under one organization with unified billing.
How can I manage multiple Shopify stores?Depending on the products you are selling, it is always easier to sell your products under one store and one Shopify account. This is typical for most single brands and for merchants that only wish to run a single storefront. However, if you are selling very different products or multiple brands that require separate stores, you’ll need to set these up under separate Shopify accounts. The good news is that Shopify has significantly improved multi-store management capabilities.
You can now use the same email address across multiple stores and access the store switcher feature, which lets you toggle between stores without logging out. This feature displays up to 500 stores in the menu and works seamlessly on both desktop and mobile apps. In 2024, Shopify launched Organizations for all plans—not just Plus—allowing merchants to group stores with the same billing currency into one centralized hub for managing users, billing, and settings. Tip: If you have multiple stores, it’s sometimes easier to login directly to Shopify as opposed to logging in through a particular storefront.
Reasons for needing multiple Shopify stores
Ok, so why would you need multiple stores? One scenario might be the need to sell products globally, so you need to adjust your store for different countries to meet their needs. The products you sell could be different from other countries along with their currency and language; all things that can affect how the store front and design looks. Selling to different audiences means that your online store may need to be altered in order to appeal to them.
One store may need to focus on B2B, whereas the other store needs to sell to a B2C market. You could have two different priced items; one high and one low. If you’re selling the high-priced items on one store, the lowest priced items may not appeal to the same clientele.
Having another store to sell the lowest priced products means you can focus that website at a different audience, therefore expanding your overall target audience. In conclusion, it’s easier in some use cases to have separate stores and accounts where you can manage them individually.
Multiple Accounts with Redirection
If you need a multiple account setup, you will most likely need an ERP or Fulfilment setup where you can connect multiple Shopify accounts to one point where you can fulfil orders and track inventory. You can also use an App to sync inventory. – Implement real-time inventory sync using tools like Prediko or Katana to streamline stock levels across stores. – Use centralized order management systems for tracking and fulfilling orders from all Shopify instances in one dashboard. To handle redirections, you could use a geolocation redirect app.
Single Account with Multi-Currency
On the other hand, Shopify is increasingly focused on cross-border trading. This is evident with multi-currency supported straight out the box with Shopify Payments. They also provide geolocation free of charge through their official app. Finally, add a translation app and ensure you have tax/shipping setup. Good news, Shopify launched Shopify Markets which has been significantly enhanced in 2024-2025.
Shopify Markets allows you to have 1 store with multiple “markets” enabling you to select multiple currency and multiple language checkout based on where your core audiences are based. It now serves as a unified hub for all business expansion—including international, retail, and B2B markets (B2B available on Plus plans). Managed Markets (formerly Markets Pro), powered by Global-e, acts as your merchant of record and automates tax compliance, VAT handling, duties collection, and fraud protection for 150+ countries. It also offers local payment method recommendations and 30-day currency rate locks to protect against exchange rate fluctuations, helping you scale internationally without managing every region manually.
Multiple Stores on one paid account
Another solution that could work for you is to create a store front experience on one Shopify store. This means you are only paying for one plan but you can create the illusion of multiple stores. Amazon for example does this very well with their vendors.
Now, you may be doing this just for yourself or you may be wanting to create a vendor marketplace. If it’s the first, i.e you just want multiple store fronts for your own products then you are good to go. You can install an App like Shogun or Gem Pages and build out multiple store front templates. Then just setup navigation to link to each of them. Using Logos in the navigation is a great way to really separate the store fronts out. A store that does this well is Ocado.
Now, they link to different domains but you don’t have to. The links can just be to the collections. As a result, you could have an Electric Scooter themed storefront, a Pet Shop, a Clothing store etc. Simply create a collection for each and link to these. To take your storefronts further, consider testing different templates with A/B testing apps to optimize user experience per category or collection. You can also update individual versions of pages with localized messaging to better target segmented audiences. If you want to offer a vendor style marketplace, you need to be careful as Shopify allows certain types of vendor reselling but not other types. Webkul have a vendor marketplace plugin here.
