Last Updated on by Dan S
Originally Published December 27, 2021.
Looking for a definitive guide on Spin Wheels for Shopify? Check out breakdown of what Spin to Win Wheels are, why they are a great fit for Shopify stores and how they can benefit your store.
What are Spin Wheels or Spin to win wheels?
Spin Wheels or Spin to win wheels are graphical games of chance based on the “wheel of fortune” gameplay style. The wheel is loaded with prizes and when spun, the wheel will land on on a spot. Depending on where the wheel stops will dictate which prize the customer will win. With this in mind, there are 3 key areas how Spin Wheels can help with your store.
- Gamification or ‘gamify’
- Collect Customer Emails
- Incentivized Shopping
Gamification
Gamification or “Gamifying” has grown in popularity with eCommerce stores as a great method to interact with potential customers. With the average Shopify store conversion rate hovering around 1.4% to 1.8% in 2025, any opportunity to increase this should be trialled. By removing the friction of asking for a customers email using a fun and interactive Spin Wheel, collection success rates can reach 13.23% on average – far higher than traditional newsletter signup forms.
Collect Customer Emails
Carrying on from the first point, the gamification of sign ups on your Shopify store will lead to a far higher success rate in collection of potential customer emails than traditional email signup forms. Building a list is both important for new stores to help gain traction in order to generate sales as well as existing stores to re-market in order to increase lifetime customer value.
Incentivized Shopping
Although the primary function of Spin Wheels is to gain customer emails for Merchants, the customer is spinning in anticipation of winning something. They are after all hoping for “something” in return for them providing their email. All Spin Wheels allow you to set the prizes that you offer to potential customers as well as the frequency in which they can be won. A great tip is to offer a 10% discount for first time customers and set this to be the highest frequency offer won. Not only will this usually satisfy the potential customer, it will increase the chances of a successful first time order as customers may feel compelled to use the discount they won.
2025 Spin Wheel App Trends
The spin wheel landscape has evolved significantly with several key trends now dominating the market:
- AI-powered prize optimization – Modern apps now employ predictive algorithms to determine optimal win ratios that maximize conversions while protecting your profit margins
- Mobile-first design with haptic feedback – Enhanced animations create more engaging experiences on smartphones where approximately 79% of Shopify store traffic occurs
- SMS capture capabilities – Leading apps now collect both email and phone numbers, enabling multi-channel marketing campaigns
- Social media integration – Enable winners to share their prizes directly to social platforms, creating viral marketing opportunities
- Advanced analytics – Real-time conversion tracking and performance monitoring help optimize campaigns
7 of the best Spin Wheel Apps for Shopify
Below are 7 of the best Spin to win Wheel apps for Shopify stores which incorporate the above benefits.
Wheelify is a gamified email and SMS popup for store visitors to spin the wheel and collect discount codes. With a 4.8 rating and extensive customization options, it engages visitors and not only gets email subscriptions for future marketing but also turns them into paying customers. The app now embeds directly in pages and supports campaigns for BFCM, flash sales, and seasonal promotions.
CrazyRocket Spin Wheel Pop Ups
Struggling to convert visits into sales? Put a smile on your customers’ faces and drive them to BUY right away! CrazyRocket Spin to Win Pop-Ups can instantly boost engagement, turning slow sale days into exciting ones with persuasive offers, converting visitors into happy buyers and collecting newsletter subscribers like a PRO. The app offers spin wheels, slot machines, and scratch card options for variety.
Privy Convert offers powerful spin wheel functionality with AI-powered prize optimization capabilities. Their free plan gives you access to basic features while premium tiers unlock predictive win ratios that help maximize conversions. The app seamlessly integrates with Klaviyo and Mailchimp for advanced email marketing automation. Merchants report being able to double or triple their conversion rates using Privy’s Spin to Win campaigns.
Increase engagement on your Shopify store by showing visitors a gamified wheel popup where they can input their email and win discounts. It helps in building your email list and also keeps customers engaged on your store. With a 4.8 rating, the app offers exit-intent triggers and page-specific targeting options.
Woo Spin Popups: Wheel Pop ups
Forget boring popups that don’t convert. Boost your store subscribers experience with WooHoo spin to win email popups & Email/SMS opt-ins. With a 4.7 rating, WooHoo makes creating promotions simple and hassle-free, allowing you to boost Average Order Value through branded pop-ups without needing any coding knowledge.
Spin-a-Sale completely reinvents the standard subscriber pop-up and makes it interactive, fun and irresistible for your visitors. Dramatically grow your email list, generate more sales and increase your conversion rates to levels you’ve never seen before. With a 4.8 rating, merchants report up to a 10% increase in conversions, and the app integrates smoothly with MailChimp for seamless email marketing.
The logic behind Wheelio is really simple. Gamification is the key to getting users more relaxed and more likely to engage with your pop-up. Their latest updates include powerful exit-intent A/B testing capabilities that automatically optimize your wheel’s performance, along with gamified options like spinning wheels, scratch cards, and slot machines. The app integrates with major platforms like Klaviyo and Mailchimp and is GDPR compliant.
Advanced Implementation Tips
For maximum effectiveness with spin wheels, consider these advanced tactics:
- Strategic timing – While exit-intent popups work well, consider showing spin wheels after 30-45 seconds of browsing or at specific scroll depth to capture engaged visitors
- Mobile optimization – With mobile conversion rates at 1.2% versus desktop at 1.9%, ensure your spin wheels are optimized for touch navigation and smaller screens
- Win probability management – Most successful stores set higher-value prizes (15-20% off) at 10-15% probability while offering smaller rewards (5-10% off) at 60-70% probability
- GDPR compliance – Ensure your data collection methods meet current privacy regulations with clear opt-in language and data handling disclosures
- Multi-channel integration – Combine email capture with SMS collection for comprehensive marketing reach, as email has a 4.29% conversion rate for Shopify stores
Implementation Checklist
Today’s must-have spin wheel features include:
- Automatic discount code validation and application
- Real-time analytics and conversion tracking
- A/B testing capabilities for optimization
- SMS and email capture options
- Mobile-first responsive design
- GDPR compliance tools
Conclusion
For almost all Shopify stores, new and existing, Spin Wheels provide a fantastic method to build your customer database and generate first time orders. With gamified popups achieving an average 13.23% conversion rate compared to 7.65% for standard discount popups, the data clearly supports their effectiveness. Couple this with upselling strategies and you can easily generate great revenue returns for your Shopify store.
Although Spin Wheels won’t suit all stores such as high end retail or wholesale, the format can be adapted to complement these scenarios. Running a 1-2 week test is always a great way to see if your conversions lift from your baseline rate as well as monitor the growth of your email database. While discounting can reduce your Average Order Value, the gain in customers and orders will usually over compensate for this.
With 70% of global 2000 companies now leveraging gamification techniques, and businesses using these strategies seeing up to 7X higher conversion rates, spin wheels have evolved from a novelty to an essential tool. The gamification market is projected to reach $92-177 billion by 2030-2033, signaling continued innovation in this space.
For maximum impact in 2025, consider combining your spin wheel strategy with SMS marketing, AI-powered prize optimization, and advanced analytics to track and improve performance continuously.
