Want to remove the 100-variant limit on Shopify? This guide will go through why it’s there and what your options are.
Having more than 100 variants of one of your products in your Shopify store may be stopping you from maximising your sales. Perhaps you just want to know whether there’s a setting that can be changed easily or whether there’s a simple workaround.
Shopify says that the limit of 100 variants per product cannot be increased for any of their plans. But there is an easy way to increase your variants per product. Let’s take a look and see how this might be possible.
How to increase your product variants
We need to use an example to help explain how you can increase your product variants from 100.
If we imagine your product is a picture frame. This is available in different materials, for example, wood, plastic and metal. Each of these material variants are available in different colours and sizes.
So, with this in mind, you can create three separate products; wooden picture frame, plastic picture frame and a metal picture frame. Each of these three products can then be available with 100 colour or size variants of each.
You’re increasing your variants of the picture frame from 100 to 300, just by having three picture frame products instead of one. This instantly removes the 100-variant limit for your Shopify store. Now you can easily sell all your available products without having to worry about the 100-variant limit.
You just want to ensure that your customers’ browsing experience is not compromised. Your products will still need to be easily accessible to your customers and available throughout your Shopify store online.
You can achieve this by adding the products to related products using an Upsell app like SellUp.
How To Create More Than 100 Variants Natively In Shopify
As a Shopify merchant, you may have experienced some limitations when it comes to managing products with more than 100 variants. This restriction has made it challenging to offer customers a wide range of options, such as different colors, sizes, and other customizable features. However, Shopify has announced new capabilities that will unlock this 100-variant limit, allowing you to create more complex products with ease.
Understanding the Limitations of Shopify’s Data Model
For many years, Shopify’s data model has been designed to handle products with a maximum of 100 variants. While this limit has served many merchants well, it can be a hindrance for those who need to offer a more extensive range of choices. Whether you sell clothing in various sizes and colors or customizable products with numerous options, this limitation restricts your ability to effectively manage your inventory and cater to your customers’ needs.
New APIs Supporting Up to 2048 Variants
Shopify has introduced new GraphQL APIs that support up to 2048 variants per product, representing a substantial increase from the previous limit of 100. These APIs became available in the 2024-04 API release and provide developers with the tools needed to manage more complex product catalogs.
The new APIs include product option mutations to manage options and values directly on your products, as well as the productSet mutation that enables users to synchronize the entire state of a product from external data sources into Shopify.
Current Availability Status (October 2025)
While the 2048 variant limit APIs have been released, the feature is not yet widely available to all Shopify stores. As of October 2025, access to the increased variant limit is limited to:
- Development stores (for testing and building)
- Select Shopify Plus merchants with early access
Most standard Shopify stores still operate under the traditional 100-variant limit. Shopify has indicated that general availability for all merchants is planned for the second half of 2025, though no specific date has been confirmed. The limit of 3 options per product also remains unchanged.
For developers and merchants looking to prepare for these new capabilities, detailed guides and more information are available on Shopify.dev.
Benefits of More Than 100 Variants
When the expanded variant support becomes available to your store, it will open up several benefits for your business:
- Enhanced product customization: With the ability to offer more variants, you can allow your customers to create products that truly match their unique tastes and preferences.
- Expanded product offerings: By offering a greater variety of options, you can attract a wider customer base and increase your sales potential.
- Efficient inventory management: With the ability to manage a larger number of variants, you can keep track of your inventory more precisely, ensuring that you never oversell or run out of stock.
- Reduced need for workarounds: Merchants will no longer need to rely as heavily on third-party apps or splitting products into multiple listings.
Conclusion
As Shopify continues to evolve, the platform is working toward providing merchants with the tools and features necessary to thrive in the e-commerce world. While the 2048-variant APIs have been released for developers, most merchants will need to continue using the workarounds described above until the feature becomes widely available. Until then, splitting products into multiple listings or using third-party apps remains the most practical solution for exceeding the 100-variant limit. Stay tuned for updates from Shopify regarding when this expanded capacity will be available for your store!
