Last Updated on by LAUNCHTIP
(Originally Published November 6, 2022.)

You’ve put in the time and effort to create and launch your beautiful Shopify store. Your products are top-notch, your photos are on point, and your descriptions are convincing. Traffic is coming through the door but you spot something standing in between you and ecommerce success: abandoned shopping carts.

It’s a common problem—according to Baymard Institute, the average shopping cart abandonment rate is 68%. Ouch. But don’t despair! There’s one simple way to combat this issue: send abandon cart emails. Any processes you implement to reduce abandoned carts and capture them will result in increased revenue.

What are abandoned cart emails?

Abandoned cart emails are automated messages that are sent to customers who have added items to their cart but haven’t completed the purchase. And they work—on average, these types of emails have a open rate of 45% and a click-through rate of 11%. This presents a great opportunity to capture what is otherwise potentially lost revenue for your Shopify store.

But here’s the thing: in order for an abandoned cart email to be effective, it needs to have a great subject line. After all, that’s what’s going to determine whether or not your email gets opened in the first place.

To help you out, we’ve put together a list of the 54 best abandoned cart subject lines we’ve seen. So without further ado, let’s get started!


The Top 54 Best Abandoned Cart Subject Lines

1. I’m sorry, did you forget something?
2. Oh no, your cart is empty!
3. Don’t worry, we saved your items!
4. We know you’re busy, so we saved your cart for you
5. You left something behind…
6. Come back and finish what you started!
7. We miss you already!
8. Your cart is waiting for you
9. You won’t believe what’s in your cart…
10. Hurry back! Your cart expires in {time}
11. Your items are going fast!
12. You don’t want to miss out on these!
13. Only {number} left in stock!
14. Almost gone!
15. Don’t let these items get away!
16. You Forgot Something
17. We Missed You
18. Come Back Soon
19. We Saved Your Cart For You
20. You Left Something Behind
21. We Hope To See You Again Soon
22. Don’t Forget Your Purchase
23. Complete Your Purchase Today
24. Don’t Miss Out On These Great Deals
25. Act Now Before These Items Are Gone
26. Hurry! These Items Won’t Last Long
27. Get These Items Before They’re Gone
28. Don’t Let These Great Deals Pass You By
29. Check Out What You’re Missing Out On
30. We Miss You!
31. Come Back Soon!
32. We’re Missing You!
33. Your Cart is Waiting for You!
34. Don’t Leave Us Hanging!
35. Your Cart is Calling Your Name!
36. We’re Sorry to See You Go!
37. We Hate Goodbyes!
38. Please Come Back!
39. Your Cart Needs You!
40. Come Back and Get What You Deserve
41. You Deserve the Best
42. Get the Best Deals Here
43. We Have What You’re Looking For
44. Shop Now and Save
45. New Arrivals Just for You
46. Exclusive Deals Just for You
47. Limited Time Offers – Don’t Miss Out!
48. Act Now Before It’s Too Late!
49. Hurry, Offer Ends Soon!
50. Don’t Wait, Offer Ends Soon!
51. Order Now and Save!
52. Shop Now and Get Free Shipping!
53. Shop Now and Get a Discount!
54. Get Yours Before They’re Gone!



Did you find a subject line that speaks to you? We hope so! Remember, an effective abandoned cart email can be the difference between making a sale and losing a customer for good—so it’s worth putting in the time to craft a great subject line (and email) for your Shopify store.