As a Shopify merchant, one of the key factors to your success is understanding your customers’ preferences and needs. This is where surveys come into play. Surveys can provide you with valuable insights that can help you improve your products, services, and overall customer experience. For example, you may want to know what your customers think about your pricing, the usability of your website, or the quality of your products.
In this article, we’ll show you how to easily create a survey on your Shopify store, both pre and post-purchase, so you can gather the information you need to make informed decisions. Let’s start by exploring an example of how a pre-purchase survey can help you determine the best way to offer a subscription plan.
In order to successfully offer a subscription plan, understanding customer preferences is crucial. One example of this is determining whether customers would prefer receiving 10% off or free shipping. To gather this information, implementing a questionnaire before checkout would be beneficial. To see if Shopify offers this option, let’s take a closer look.
How to add a survey/questionnaire pre or post checkout
Adding a survey to your Shopify store can be beneficial in two main ways: before and after checkout. While we recommend offering the survey after the customer has completed their purchase, you may also choose to offer it before checkout to gather insights on why a customer may not be completing their purchase today.
Adding a questionnaire pre-checkout
Pre-checkout surveys are somewhat less popular than post checkout. This is because you don’t want to add friction to the checkout process or customer journey.
Instead of surveys, Quizzes are best suited pre checkout to assist customers to find the products they are most likely to buy.
However, there are always use cases for merchants where pre checkout surveys might be viable. Let’s take a look at some apps that will help you achieve this:
Customer.Guru
The app lets you hold surveys in your Shopify stores. It gets more responses than standard surveys because you get to use A/B-tested subject lines for the emails.
Plus, you can translate the survey to multiple languages, including Croatian, Italian, German, French, and Russian, to make it easier for the customers.
The app also sends you automatically-created reports to explain customer behavior.
POWR Survey & Feedback Forms
With 20 fields in the survey, the app lets you collect feedback from the customers on your Shopify POS and the store. The POWR dashboard integrates with Google Sheets, so it lets you track poll data and feedback easily.
You can also customize the survey with emoji feedback, colors, and custom fonts.
Post Purchase surveys for Shopify
Post-purchase surveys are a great way to gather feedback from customers who have just completed a purchase on your Shopify store. This is the best place to offer a survey because customers are more likely to have a fresh memory of their experience with your store, making their feedback more accurate and insightful.
Additionally, by offering a survey after checkout, customers are more likely to feel valued and heard, which can lead to increased loyalty and repeat business. Post-purchase surveys are now easier than ever to implement with Shopify’s checkout extensibility and dedicated survey apps that integrate seamlessly into your thank you and order status pages.
Let’s look at some of the best solutions available in 2025:
Kno Post Purchase Surveys
KNO (formerly KnoCommerce) is a powerful post-purchase survey platform designed to help you scale your ads and grow your business with dynamic surveys and comprehensive analytics. The platform offers easy-to-use surveys that help you gain attribution insights directly from customers.
KNO features targeted audiences, pre-built templates, benchmarking, and advanced attribution models to help you understand the revenue impact of different channels, demographics, and purchase motivations. With pricing starting from $19/month, KNO provides multi-question and attribution surveys that deliver comprehensive marketing and product feedback for informed decision-making. The platform also leverages zero-party data to help you understand customer motivations and drive deeper engagement through survey actions.
Fairing Post Purchase Surveys
Fairing is a leading post-purchase survey solution trusted by thousands of Shopify Plus stores in 2025. The platform helps you discover which marketing channels actually drive sales by deploying surveys on your thank you and order status pages.
Fairing’s Question Stream™ integrates post-purchase survey data with your marketing stack to provide more actionable consumer insights. The platform analyzes survey responses against your order and LTV data to help you identify your best channels. With seamless integrations to Klaviyo, Google Sheets, Elevar, Shopify Flow, and over 20 other platforms, Fairing provides proprietary data on attribution, personalization, conversion rate optimization, and competitive research. Starting at $49/month, Fairing also features AI attribution insights that deliver personalized insights weekly, along with smart targeting options for new versus returning customers, products purchased, and geography.
Zigpoll Customer Surveys
Zigpoll is a highly-rated survey app that offers a no-code setup in seconds and is considered one of the top-rated customer survey platforms for Shopify. The platform is fast-loading, multilingual, and fully customizable, allowing you to learn from your customers at just the right moments.
With Zigpoll, you can create unlimited surveys and deliver them to customers on your site or via email and SMS with no-code setup. The app integrates seamlessly with Shopify and your marketing stack, including platforms like Klaviyo and Omnisend. Zigpoll offers a free plan with 100 free responses every month, making it accessible for stores of all sizes. The platform features AI analytics to help you gather insights from zero-party data and optimize your business roadmap, marketing spend, and conversion rates.
Grapevine Post Purchase Survey
Grapevine is a Built for Shopify certified app with a 4.9 rating that enables you to gain valuable feedback from multi-question customer surveys and NPS scores. The app helps you make informed, data-driven marketing and operational decisions by pinpointing your best marketing channels.
With flexible publishing options, Grapevine lets you deliver customer feedback surveys at each stage of the customer journey, including post-purchase, point of sale, landing pages, and headless setups. The app offers unlimited surveys, unlimited responses, no branding, and is founder-operated with hands-on support. Priced at $25/month with a free trial available, Grapevine provides multiple question types including fixed response, open text, and NPS, along with seamless integration with Shopify, Shopify Flow, and Klaviyo.
Conclusion
In conclusion, creating a survey on your Shopify store is a simple and effective way to gather valuable feedback from your customers. By implementing a pre-purchase survey, you can gain insights into customers’ preferences and needs before they make a purchase.
Additionally, a post-purchase survey is a great way to gather feedback on the customer experience and identify areas for improvement. With numerous powerful survey apps available in 2025, Shopify merchants have more options than ever to collect zero-party data, improve attribution tracking, and make data-driven decisions that drive business growth.
