What is a Shopify store audit?

A Shopify store audit is a check of the pages shoppers actually see: whether a delivery date is shown, whether reviews and policies are visible, whether upsells and chat are in place, how complete the catalog is, and whether on-page SEO and speed are holding the store back. This tool scores those areas out of 100 and lists the fixes in priority order.

How much does a Shopify store audit cost?

This one is free. Paste a public store URL and the report is generated on our servers from the live storefront. There is no sign-up, no app install, and no AI token charge.

What does this Shopify store audit check?

Six areas: conversion and trust (delivery dates, reviews, payment icons, policies, free shipping, accelerated checkout), average order value (upsells, add-ons, free-shipping thresholds, compare-at prices), customer and sales support (chat, contact, FAQ, email capture), catalog quality, on-page SEO, and how fast the homepage responds. It reads the HTML the store sends on the first request, the same way a crawler does, so a widget that appears only after extra JavaScript loads can be missed.

How do I audit a competitor's Shopify store?

Enter their public domain or myshopify.com address. The audit reads the same pages a shopper can open, so you can compare delivery messaging, upsells, support and SEO against your own store.

Can I audit a myshopify.com URL?

Yes. Custom domains and myshopify.com addresses both work. If you only have a custom domain, the report also shows the underlying myshopify.com domain when the store publishes it.

How is this different from the SEO checker and speed test?

The SEO checker and speed test each go deep on one discipline. This audit includes both of those scores and adds the commercial gaps: missing delivery dates, no chat, no upsells, thin product pages. Use it when you want one view of where the store is leaking sales.

How often should I audit my Shopify store?

Run it after theme changes, new apps, or a catalog import, and then about once a month. A score can drop when an app injects a slow script or a product template loses its delivery date.

Will this install anything on my store?

No. The audit only reads public pages. Nothing is installed, and we never ask for Shopify admin access.

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Free Shopify store audit

Free Shopify Store Audit

Score any Shopify store in seconds. See the delivery, chat, upsell, SEO and speed gaps that cost conversions, then get the fixes in priority order.

yourstore.com

74 out of 100

C

Store health report

Instant, free, no sign-up

Missing

Delivery

None

Upsells

None

Chat

Estimated delivery date shown

Add-ons and upsells live

Chat for pre-sale questions

Audit any Shopify store: delivery, upsells, support, SEO and speed

What is the Free Shopify Store Audit?

The Free Shopify Store Audit is an instant health check for any public Shopify store. It reads the live storefront, scores the areas that decide whether a visitor buys, and tells you which gap to close first.

It is built for store owners who want a straight list of leaks, agencies auditing a client before a project, and anyone comparing a competitor's delivery messaging, upsells and support.

No sign-up. No install. Paste a URL, including a myshopify.com address, and get the report.

Where Shopify stores leak sales

The same six gaps show up on stores that already pay for traffic. The audit flags each one.

Surprise delivery times

Shoppers abandon when they cannot see an arrival date. 24% abandon when no estimated delivery date is shown.

Unanswered pre-sale questions

Sizing, shipping and "is this in stock?" questions that wait for email are sales that already left, and tickets your team answers later.

Single-item orders

Without add-ons or upsells, average order value stays flat and every extra dollar of revenue has to be bought as new traffic.

Slow pages

A slow first response and a pile of apps delay the product. Shoppers on mobile do not wait for it.

Invisible in Google

Missing titles, schema and a sitemap mean the catalog never earns the free, high-intent traffic it should.

Thin product pages

One image and a sentence of copy force the shopper to guess. Guessing ends in a bounce or a return.

Why merchants run this audit

A prioritised fix list

Each failed check is tied to the revenue it affects, so you fix delivery, chat or upsells before the cosmetic items.

Competitor audits

Paste any public store, including a myshopify.com URL, and see how their offer, support and SEO compare.

Free, nothing to install

No account, no Shopify admin access, no app. The report is built from the public storefront.

About ten seconds

Homepage, product page, catalog, robots.txt and sitemap are read together and scored on the spot.

How to audit your Shopify store

1

Paste your store URL

Enter a custom domain or a myshopify.com address. No login and no app install.

2

We read the live storefront

We fetch the homepage, a product page, the public catalog, robots.txt and the sitemap, then score conversion, AOV, support, catalog, SEO and speed.

3

Get the score and the fixes

See a grade out of 100, the checks that failed, and the delivery, chat and upsell fixes that recover the most revenue.

What our Shopify store audit checks

Conversion & trust

Estimated delivery date or cut-off
Reviews and star ratings
Payment and trust icons
Refund and shipping policies
Free-shipping message
Accelerated checkout button

AOV & upsells

Upsell or add-on app
Shopify product recommendations
Free-shipping spend threshold
Compare-at prices on products

Customer & sales support

Live chat or chatbot
Contact page
FAQ
Email capture

Catalog quality

Published product count
Images per product
Description depth
Share of variants in stock
Product schema with offers

SEO

Title and meta description
Headings and canonical URL
Structured data and Open Graph
Sitemap and robots.txt

Speed

Server response time
HTML weight
Render-blocking scripts
Third-party and app bloat

Close the gaps the audit finds

Three fixes cover the commercial checks. Each one can be previewed on a real store.

Show delivery dates to lift conversion

Ecommerce carts are abandoned about 70% of the time, and 24% of shoppers abandon when no estimated delivery date is shown. A cut-off countdown plus a clear arrival window answers "when will I get it?" on the product page.

See Delivery Timer

Answer every shopper instantly

Chatkit is a sales assistant and a support agent in one thread. It recommends products and bundles (which lifts average order value), tracks orders, and answers shipping and returns questions 24/7, handing off to a person only when it has to.

See Chatkit on your products

Increase AOV with add-ons and upsells

Relevant cross-sells and add-ons commonly lift average order value 10 to 30 percent, with no extra ad spend. SellUp puts those offers on the product page, in the cart, and after checkout, using the store's own products.

See upsells on your store

Frequently asked questions

Related tools

Fix the leaks, then keep the revenue

Delivery dates, an AI shopping assistant, and add-on upsells. The three apps behind the fixes in this audit.

Explore our apps