Last Updated on by Dan S
Originally Published September 15, 2021.
As a Shopify store owner, understanding customer purchasing behavior is crucial for optimizing your sales strategy and inventory management. Knowing which products or collections are popular can help you make informed decisions about promotions, restocking, and marketing efforts.
However, exporting a list of customers who purchased a particular product or collection is not straightforward with basic Shopify plans.
This guide will show you how to get this valuable information using available tools and apps.
Why Shopify Merchants Need This Solution
Identify Best-Selling Products: Understanding which products or collections are most popular helps you focus on top performers and plan restocking accordingly.
Targeted Marketing: By identifying customers who purchased specific items, you can create targeted marketing campaigns, improving engagement and sales.
Customer Insights: Gain deeper insights into customer preferences and buying habits, helping you tailor your product offerings.
Optimize Inventory Management: Knowing which products sell best enables better inventory management, reducing overstock and stockouts.
Business Decisions: Use detailed sales data to inform business decisions and strategies, ensuring you invest in the right products and marketing efforts.
Exporting a List of Customers for a Specific Product or Collection
Shopify Plan Limitations
Unfortunately, exporting a list of customers who purchased a particular product or collection is not possible with basic Shopify plans. Advanced reporting features, including custom report builders for detailed customer and order analysis, are only available with Shopify’s Advanced Plan ($399/month) or Shopify Plus (starting at $2,300/month).
Using an App
If upgrading to a higher-tier plan is not feasible, you can use specialized reporting apps to gather this data. Several effective apps are available in the Shopify App Store for this purpose.
Recommended Reporting Apps for 2025
Better Reports
Better Reports is a highly-rated app (5.0 stars with over 1,000 reviews) that provides comprehensive reporting capabilities. It allows you to analyze sales, customers, inventory, and more with customizable reports. The app includes numerous pre-built reports and lets you create custom reports tailored to your specific needs, including identifying customers who purchased particular products or collections.
Key Features:
- Custom Report Builder: Create detailed reports with custom fields, metrics, and formulas.
- Customer Analysis: Identify customers by purchase history, including specific products or collections.
- Scheduled Reports: Automatically send reports via email or to Google Sheets.
- Export Options: Export data to PDF, Excel, CSV, or Google Sheets.
- Multi-Store Support: Manage reports across multiple stores.
- Pricing: Starting from $19.90/month with a free trial available.
Data Export IO
Data Export IO offers pre-made reports on sales, customers, inventory, orders, and more. The app includes a report builder with live previews and advanced filtering options, making it easy to export customer lists based on product purchases.
Mipler Advanced Reports
Mipler (5.0 stars, 499 reviews) is a Built for Shopify app that allows you to create custom reports using metafields, tags, and other data points. It’s particularly useful for generating customer analysis reports based on purchasing behavior.
DeepMine
DeepMine is an established reporting tool that provides insights into your customers’ buying behaviors. It allows you to generate detailed sales reports, helping you understand which products are popular and how customers interact with your store.
Key Features:
- Detailed Sales Reports: Generate customizable reports based on various metrics such as SKU, title, POS location, and discount codes.
- Customer Insights: See what customers are buying, identify top-selling variants, and analyze purchasing trends.
- Advanced Sorting and Filtering: Sort reports by order country, product SKU, product type, order note, and product vendor.
- Email Reports: Set up automated email reports for specific products or collections.
- Business Partner Remittance: Calculate and track vendor or partner royalty payments.
- Pricing: Starting from $10/month with a free trial available.
Conclusion
Understanding customer purchasing patterns is essential for any Shopify store looking to optimize its sales and marketing strategies. While Shopify’s Basic and Grow plans do not offer the ability to export customer lists for specific products or collections, the Advanced Plan provides custom reporting capabilities for stores with larger budgets.
For merchants on lower-tier plans, specialized reporting apps like Better Reports, Data Export IO, Mipler, and DeepMine provide practical and affordable solutions. These apps offer detailed sales reports, advanced filtering, customer analysis tools, and export capabilities that empower you to make informed decisions and tailor your store’s offerings to meet customer demands.
By leveraging these tools, you can enhance your marketing efforts, improve inventory management, and ultimately boost your store’s performance and profitability.
