Last Updated on by Dan S
Originally Published April 29, 2021.

If you want your Shopify store to thrive, offering customers the option to create custom gift sets can be a game-changer. Allowing buyers to bundle products of their choice into personalized gift sets not only enhances their shopping experience but also boosts your sales.

Additionally, you can incentivize these purchases by offering discounts on gift sets. But which Shopify apps can help you achieve this functionality?

In this guide, we will explore several apps that enable shoppers to create and purchase custom gift sets, helping you elevate your store’s offerings and attract more customers.

Benefits of Offering Gift Sets

Implementing gift sets in your Shopify store comes with a multitude of benefits:

  • Increased Sales: By bundling or allowing customers to bundle products, you can encourage them to purchase more items than they might individually. Research shows that 30% of ecommerce revenue comes from the sale of product bundles.
  • Enhanced Customer Experience: Personalization is key to modern shopping experiences. Giving customers the ability to create unique gift sets makes shopping more enjoyable and tailored to their needs.
  • Higher Average Order Value: Bundled products typically lead to higher cart values, as customers see the benefit in purchasing multiple items together. In fact, personalized product recommendations and bundles can significantly increase AOV, with some retailers reporting increases of up to 358%.
  • Promotional Opportunities: You can offer discounts on gift sets, creating attractive deals that motivate customers to buy. Studies show that 93% of customers prefer Buy One Get One (BOGO) bundles.
  • Inventory Management: Bundling slow-moving products with popular ones can help clear out old inventory.
  • Brand Loyalty: Offering customizable options can increase customer satisfaction and loyalty, encouraging repeat purchases.

Best Shopify apps for creating gift sets

Here are some of the top apps compatible with Shopify in 2025:

Shopify Bundles

Shopify Bundles is Shopify’s own free bundling app that integrates directly into the Shopify admin. This native app makes it simple to create fixed bundles and multipacks without any coding required. It supports over 20 languages and includes real-time inventory syncing to prevent overselling. The app is perfect for merchants looking for a straightforward bundling solution that feels like part of the platform itself.

BYOB – Bundle Gift Box Builder

BYOB (Build Your Own Box) is a flexible bundle and gift box builder that lets customers create personalized gift sets with ease. The app offers fixed price, mix-and-match, and discounted bundle options with no coding required. It supports multi-language and multi-currency for global stores, and customers can even add personalized text, images, or record audio/video gift messages. The app claims merchants can gain up to 4x more revenue with smarter bundling strategies.

Bundler – Product Bundles

Bundler is a comprehensive app that allows you to create various bundle types including classic bundles, mix & match bundles, quantity breaks, and tiered discounts. You can choose from multiple discount types including percentage discounts, fixed amounts, and fixed pricing. The app features seamless Shopify integration, bundle landing pages, and works with subscription products for recurring revenue. Merchants praise its user-friendly interface and responsive customer support.

Fast Bundle Product (FBP)

Fast Bundle Product empowers you to create all types of bundles, from mix-and-match to volume discounts. The app features AI-powered “Frequently Bought Together” recommendations and allows customers to build their own bundles with an easy-to-use builder. It increases revenue at your Point of Sale (POS) and integrates subscriptions with bundles to boost customer retention. The app is highly rated for its extensive customization options and 24/7 customer support.

BOGOS – Free Gift Bundle Upsell

BOGOS (formerly Free Gifts by Secomapp) has evolved from a free gift app into a comprehensive solution for bundles, discounts, and upsells. With over 11 years of experience generating billions of orders for leading brands, the app offers free gifts, BOGO deals, classic bundles, mix and match options, volume discounts, and checkout upsells. It includes AI assistance, real-time analytics, and specific targeting options. The app offers a free plan for up to 30 orders per month.

ZenBox: Bundle Builder

ZenBox Bundle Builder helps you curate high-performing custom bundles, gift boxes, and build-a-box experiences. The app is particularly effective during holidays and special occasions, allowing customers to create personalized bundles and gift boxes. It features adjustable pricing, custom forms, and a user-friendly interface. Merchants appreciate the exceptional customer support, including personalized assistance and video tutorials.

Conclusion

Offering customizable gift sets can significantly enhance the shopping experience in your Shopify store, encouraging customers to buy more and increasing your sales. The gift retailing market is growing, with global projections reaching $105.84 billion by 2034, making this an opportune time to implement bundling strategies.

By using apps like Shopify Bundles, BYOB, Bundler, Fast Bundle Product, BOGOS, and ZenBox, you can provide customers with the flexibility to create personalized product bundles. These apps streamline the process, sync products automatically, and offer various promotional options such as discounts and special deals.

With research showing that product bundling can increase average order values significantly and that personalized bundles drive customer loyalty, implementing these tools can help you attract more customers, boost your sales, and keep your store competitive in 2025 and beyond.