How your Shopify store can benefit from Google’s Adwords
If you are a Shopify store owner then you’ll know that the most important metric for your stores success is getting traffic that converts.
Its a myth that more traffic = more sales. It doesn’t. If I send 10,000 visitors to your store who are left handed and you sell for example right handed golf clubs, you can expect 0 sales. If I send 10,000 visitors to your store who are right handed and play golf, you can expect more sales.
The important aspect above is that the traffic generated to your store will convert if they are interested in what you are selling.