Last Updated on August 19, 2020 by LaunchTip
Grow your Shopify Store using your own customers
A Small overview of the current situation
Over the last 20 years, there has been a massive shift in how a business communicates it’s marketing efforts . If you want to connect with new potential customers online, you need to stop using conventional methods which consumers have come accustomed to.
Click through rates (CTR) for business to consumer adverts are decreasing:
Cost per acquisitions (CPA) for business to consumer adverts are increasing:
Why is this?
Simply put, our instincts tell us to trust businesses (especially those new to us) significantly less than we trust our friends and family. We used to obtain ALL of our information from large centralised organisations (governments, corporations or religions)…
However that is no longer the case. We now can get information we need from the likes of Google as well as social networks.
So what does this mean for businesses? If you continue to rely on potential customers listening to you… you may not last much longer. Instead, there is a better way. A way to harness the power of you consumer to consumer communication channels. This can be achieved by getting your customers to bring you new customers by creating authentic content after they have purchased from you.
Here’s an example. Micro-Influencer posts (Account that have between 500-10,000 followers on social media) can achieve 5x the CTR’s of Facebook News Feed Ads and cost per acquisitions. That is the equvilant of around 10 times less than Facebook News Feed Ads.
Ok, so how can I do this? Follow 3 simple steps below.
1: Build A Strong Brand Identity
Consumers tend to share purchases because they want to show off their connection with your brand to their friends. You therefore need to develop a Cause and Mission for your brand which your customers can relate to. For example:
- Nike – Just Do It.
- AirBnb – Belong Anywhere.
As you can see, both of these mission statements are not directly connected with their products but they have the ability to connect with a specific group of consumers.
What is your cause and mission?
When you have defined this, you will need to communicate this at every opportunity with your customers (emails/website/blog posts) so that it becomes memorable.
2: Incentivise Effectively & Efficiently
Next you will need to add a special incentive which has a low economic cost to your but a high-STATUS value for your customer.
This for example could be access to a VIP club, the ability to get fame and be reposted on your social media channels or a small discount code for their next purchase. None of these are particularly a cost to you but they can hold credible value to your customer.
If executed correctly, this can drastically increase the number of people who create and share authentic authoritative content for you after they purchase.
3: Set it on Auto-Pilot
The above sounds like a lot of work especially if you have 50 orders a day for instance. So the way to get around this is to automate it so you can go and build the next profitable marketing channel (this is how you can rapidly scale a business by the way).
- Incentivising customers to share
- Rewarding the customers that do share
- Loading that content back onto the product pages on the store to increase conversion rates
You can get the app here.
And finally, if you have any friends that you think could benefit from getting their customers to bring them more customers… feel free to share this using social icons below.