Last Updated on by Dan S
Originally Published June 22, 2022.
How best to upsell jewelry on your Shopify store: 4 methods
In this guide, we are going to show how you can upsell jewelry on your Shopify store. We will take you through how to upsell and cross-sell, as well as increasing your average order value and in the end generating more revenue for your business.
The best thing about upselling is that once the techniques are in place, your store will automatically generate more revenue. Even whilst you sleep. So it’s definitely key to get it setup on your store.
What is upselling?
Upselling is when you offer your customers a higher-priced item to the one in which they are already buying. For example, on your jewelry store, your customer might be purchasing a necklace with a length of 20cm. You might upsell them the same necklace but the 30cm length instead. This product is priced higher than the other. So if the customer takes up the offer, they would be increasing their order value.
What is cross-selling?
Cross-selling is when you offer similar or related products to a customer when they are buying a certain product. For example, if a customer is purchasing a particular necklace from your store, you might cross-sell the matching ring and earrings. These items have a higher order value when purchased together.
How to upsell jewelry on your Shopify store
To start upselling jewelry, you’ll need to ensure you have an excellent upsell strategy. If you can get it right, upsells and cross-sells will generate a higher average order value. This means your store’s revenue is boosted. As the store owner, getting the strategy right is something you will need to do. No one knows your store and customers better than yourself.
You can also gain data from your own customers. If you’ve had an active store for a few months, you’ll be able to see what items customers have been purchasing together. If you see customers have been purchasing a particular necklace and earrings, then you know to include each item as an upsell or cross-sell option. On the necklace product page, include the earrings as an on-page add-on.
To being upselling, you will need to find an app. SellUp is an app that’s been designed to create the best upsell, cross-sell and add-on offers for your jewelry store. It allows you create upsells on product pages, in a pop up box after a product is added to the cart, on the cart page itself and even after the customer has completed checkout.
Let’s get into the ways you can upsell jewelry on your Shopify store.
1. Upsell jewelry
Let’s look at ways you can upsell jewelry. You might find that many customers buy a sterling silver necklace from your store. An upsell for this product would be to encourage your customers to purchase the white gold necklace instead. It still looks the same but the quality for the customer is better.
You must sell them the benefits of upgrading to a more expensive item. Once the customer has decided on the higher priced item, you’ve immediately increased the order value. In turn, more purchases like this will generate you more revenue.
2. Cross-sell jewelry
Cross-selling of jewelry should be quite straightforward. For example, if you have a necklace with matching earrings and bracelet, these could be the two products you offer alongside the main product. If customers can see the earrings and bracelet match the necklace, they will be more inclined to buy more than one product. In turn, this increases the average order value.
Cross-selling products must relate to the main product the customer is viewing.
3. Jewelry engraving
Engraving is a great product add-on that you can charge for. Making the jewelry you sell customizable makes it great for gifting. Having the option for your customers to add personalization to a necklace will add value to the purchase.
Charging customers to personalize jewelry also means it will increase your average order value and generate you more revenue.
4. Bundle jewelry items
As a jewelry store, you’ll have pieces that match. For example, a necklace, bracelet and earrings that all are the same style. On the necklace product page, you can show the matching bracelet and earrings as cross-sell options to encourage the customer to buy more than one item.
The same goes for the product pages of the bracelet and earrings. On each one, you would include the other pieces of matching jewelry as cross-sell offers.
Let’s conclude
We’ve given some ideas above as to how you upsell jewelry on your Shopify store. All these methods will help you sell more products and create a large average order value, which will help you produce more revenue for your store.
