Last Updated on by Dan Stevens
Originally Published March 31, 2023.
As a Shopify merchant, you know how important it is to offer your customers the best possible experience when shopping on your store. One key factor to a successful purchase is the order timeline – the time it takes from a customer placing an order to receiving their purchase. A well-designed order timeline can significantly reduce friction to checkout and increase orders on Shopify.
Why is an Order Timeline Important?
An order timeline is an essential part of the customer journey. It helps shoppers understand exactly when to expect their order to arrive, and gives them the confidence to complete their purchase.
When customers have access to a complete order timeline, it ensures that their expectations are managed, and it reduces the chance of a customer being surprised or disappointed by the timeframe. This can lead to a better overall experience for the shopper.
How Can You Display an Order Timeline?
The best way to display an order timeline is on the product page. This is the page where customers make their purchasing decisions, and it’s the perfect place to provide them with the information they need to feel confident about their purchase.
When adding an order timeline to the product page, you should make sure to include the order date, estimated delivery date, and any other relevant details such as shipping fees, taxes, and any other fees. You should also clearly indicate when the order timeline is subject to change due to external factors such as weather, holidays, or other events.
You can easily achieve this with the Delivery Timer app for Shopify. You can display a crisp, clear order timeline on the product page which matches your stores theme.
Benefits of Displaying an Order Timeline
By displaying an order timeline on the product page, you can reduce friction to checkout and increase orders on Shopify. Here are some of the benefits of displaying an order timeline:
- It helps customers better understand when they can expect their order.
- It reduces the chance of customer disappointment due to unexpected delays.
- It can help customers decide between products based on delivery time.
- It can help you manage customer expectations and build trust.
- It can reduce cart abandonment due to customers feeling uncertain about their purchase.
Conclusion
An order timeline is an important part of the customer journey, and an essential tool to help shoppers feel confident about their purchase. By displaying an order timeline on the product page, you can reduce friction to checkout and increase orders on Shopify. Customers will appreciate the transparency and trust that comes with knowing exactly when to expect their order, and you’ll benefit from increased conversions and a better overall customer experience.
