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The Importance of the size of the Price on the Product Page

The size of the Price on the Product Page
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Last Updated on January 7, 2022 by LAUNCHTIP

What? Check the size of the Price on the Shopify product page compared to other elements.

Why? Customers perceive your price to be smaller if you display your price in a smaller font size. It’s a mind based theory using psychological tactics similar to colour theory.

How do I change the size of the price on the page?
Check your theme for a setting to change the size of the font for Price.

If this isn’t available, you will need to edit or add CSS to your theme. For example, on the Brooklyn theme, this is the solution.

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