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Incentive offers consist of Discount Offers, Shipping Offers and Custom Offers.
This is very important: Movo does not create these offers, you must first set these offers up in your Shopify Admin under the discounts section.
Regarding “custom offers”, these are offers you create outside of Shopify. For example, if during halloween you are sending out sweets with every order in October for free, this would be a custom offer.
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