Last Updated on by Dan S
Originally Published January 29, 2024.

Boosting sales on your Shopify store isn’t just about attracting new customers—it’s also about maximizing the value of each visit. One effective strategy is showing recommended products to your shoppers. It personalizes their experience and can significantly increase your average order value.

You’re likely familiar with the “customers who bought this item also bought” feature on major e-commerce sites. With Shopify, you can replicate this powerful tool to showcase items that complement what your customers are already interested in. It’s like having a savvy salesperson who knows exactly what your customers want.

Implementing product recommendations isn’t just smart; it’s a necessity in today’s competitive online marketplace. Stick around to learn how to leverage this feature and watch your sales soar.

Enhancing your Shopify store with product recommendations is a surefire way to engage customers and boost your Average Order Value (AOV). When you showcase related items or products that complement what a shopper is already interested in, you’re not only personalizing their experience but also introducing them to products they may not have discovered otherwise. This strategy helps you to cross-sell and upsell effectively, which in turn increases the value of each purchase.

By presenting product recommendations, you tap into the power of suggestion. Customers often rely on guidance to make decisions, and seeing recommended items can make their shopping experience smoother and more intuitive. The relevance of the suggested products plays a crucial role here. If the recommendations resonate with the customer’s interests or needs, you’re more likely to see an uptick in your sales.

Upselling is just one side of the coin. Cross-selling allows you to suggest complementary items, leading customers to consider purchases that add value to their primary product choice. This strategy turns a single-item sale into a multi-item purchase without any additional marketing costs.

Install a Recommendation App

To streamline the process of showing product recommendations, you should consider installing a recommendation app like SellUp. SellUp provides a seamless integration with your store, simplifying the recommendations process.

Optimizing your store to include recommended products is not just a nice touch—it’s a necessary feature to remain competitive. With solutions like SellUp, you’re equipped to deliver personalized experiences that resonate with your customer base.

Engage your shoppers with recommendations, watch your average order values climb, and enjoy the process of your Shopify store reaching new heights in customer satisfaction and revenue.

Increase Your Average Order Value

Leveraging product recommendations on your Shopify store isn’t just about a more engaging customer experience—it’s also a proven strategy to boost your Average Order Value (AOV). When customers come across products that complement their current selections, they’re often tempted to make additional purchases. It’s a seamless way to:

  • Upsell customers to premium versions
  • Suggest additional items that cross-sell with their interests
  • Show product add ons for a product

Imagine a shopper browsing for a camera on your site. Presenting them with recommended tripods or camera cases can tempt them to make these extra purchases, thus lifting your AOV.

Surface More Products on the PDP

The product detail page (PDP) is a crucial touchpoint. When showcasing recommended products here, you’re increasing exposure for a vast range of items that might otherwise remain hidden in your catalog. Consider this spot prime real estate for:

  • Highlighting best-sellers
  • Bringing attention to new arrivals

By strategically placing recommendations on the PDP, you turn a single product view into an exploration of your brand’s full potential.

Drive Traffic to Slower Selling Products

Every store has them—products that, for one reason or another, don’t fly off the virtual shelves. However, with smart product recommendations, you can drive traffic to these slower-selling items. Bundling them with popular products or leveraging data to place them in front of the right eyes can rejuvenate their sales figures. Think of it as giving these products a second chance to make a first impression.

Install a Recommendation App

To truly harness the power of Shopify product recommendations, consider installing a recommendation app like SellUp. This nifty tool automates the process, delivering customized suggestions to your customers without you having to lift a finger.

It analyzes browsing behavior and purchase history to create spot-on recommendations that are likely to convert. It’s an effortless way to ensure your store’s suggestions are always on point and relevant.

Showcasing recommended products can be a game-changer for your Shopify store, as it can transform casual browsing into a shopping spree. With these strategies, you’re well on your way to enhancing your customer’s experience and boosting your Average Order Value.

Check if Your Theme Has Dynamic Product Recommendations

Before diving into third-party solutions, check if your Shopify theme already includes a dynamic product recommendations feature. Many modern themes come equipped with built-in recommendation algorithms that display related items based on the customer’s browsing history, current product views, or purchasing habits. Here’s how you can enable them:

  • Go to your Shopify admin and click on “Online Store“.
  • Navigate to “Themes” and then “Customize“.
  • Look for sections labeled “Product recommendations” or similar terminology.
  • Enable the feature and customize the settings to suit your brand.

By activating this feature, you’ll start cross-selling by showing your customers products they are likely to be interested in, without the need for additional apps.

Install a Product Recommendation App

If your theme doesn’t support dynamic recommendations or you’re looking for more advanced features, it’s time to install a dedicated app. One of the popular choices for Shopify is SellUp.

SellUp is an app designed to make upselling and cross-selling more efficient. Here’s a brief guide on installing and setting up a recommendation app:

  • Visit the Shopify App Store and search for “SellUp”.
  • Click “Add app” and follow the instructions to install it on your store.
  • Once installed, customize your upsell and cross-sell offers and decide where they should appear.
  • Monitor the app’s analytics to understand its impact on your Average Order Value.

With SellUp, you can automate the process, delivering personalized suggestions that resonate with your customer’s preferences.

Surface Product Recommendations on the Product Detail Page

The product detail page is an excellent place for surfacing recommendations. This strategic placement ensures maximum visibility to customers already interested in a specific product. Here’s how you can optimize product detail pages for recommendations:

  • Include a dedicated section for recommended products that’s visually distinct from other content.
  • Ensure the recommendations complement the current product, whether as an upsell or cross-sell opportunity.
  • Use clear, engaging labels such as “You might also like” or “Customers who bought this, also bought”.
  • Keep the design consistent with your brand to maintain a seamless shopping experience.

By enhancing your product pages with these recommendations, you’ll be taking a significant step toward increasing both the customer’s value and their satisfaction with your store.

Elevating your online store experience with effective product recommendations on Shopify can significantly boost your Average Order Value while ensuring that your customers find exactly what they need.

Use Targeted Recommendations

To make the most out of product recommendations, it’s essential to tailor them to each customer. Targeted recommendations leverage user data and browsing habits to showcase items that are more likely to resonate with individual visitors. This personal touch not only improves the user experience but also increases the chances of cross-selling and upselling merchandise.

  • Collect user data discreetly to understand their preferences.
  • Implement algorithms that can predict what shoppers might be interested in based on their behavior.

By using targeted recommendations, you’re providing a valuable service that saves your customers time and enhances their shopping experience.

Optimize Placement and Design

The effectiveness of your recommendations relies heavily on where and how they are displayed. You want to ensure that these suggestions are both visible and appealing without being intrusive.

  • Place recommendations on high-engagement pages such as the product detail page or the checkout screen.
  • Design the recommendation section to be clearly distinct yet complementary to the rest of the page.
  • Use concise and compelling copy that encourages interaction.

Through thoughtful placement and design, product recommendations can become an integrated part of the shopping journey that feels natural and helpful, not forced.

Conclusion

Harnessing the power of personalized product recommendations on your Shopify store can significantly enhance your customers’ shopping experience.

By implementing the strategies discussed, you’ll not only make your store more engaging but also increase your chances of boosting sales. Remember, it’s all about providing value to your customers with suggestions that feel tailor-made for them.

With tools like SellUp at your disposal, you’re well-equipped to take your Shopify store to the next level. Start optimizing your product recommendations today and watch your business grow.