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How to setup an affiliate program that works

Last Updated on by LAUNCHTIP

What is an affiliate program? Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell a merchant’s products.

Why should I use affiliate marketing? Affiliate marketing is performance based. Thus advertisers only pay when affiliates deliver a specified customer action. In the ecommerce context, this action is typically an online purchase, which makes affiliate marketing very cost effective.

How can I setup an affiliate marketing program for Shopify 
To create an affiliate program, you will need to install an affiliate app. Now, you can use a network like Webgains or AWIN but these are for medium size to large merchants and they are costly.

To start off, run one in-house using an app like Affiliatly, GoAffPro, Enlistly, LeadDyno or Refersion.

You need to create an affiliate program that empowers your customers to want to share. Anything under 20% in commission these days is too low. We recommend 50% and make it a loss leader. You take a hit here but the increase in sales will overcome this.
Install an Affiliate App.
Choose an app that suits your needs in terms of pricing and number of features. For stores starting out, we recommend GoAffPro as you can get started for free.

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