Put your Facebook Ad Retargeting on AutoPilot for your Shopify store
What is retargeting Facebook Ad Retargeting will show ads to previous visitors who didn’t convert allowing you a chance to convert again.
Why should I retarget for my Shopify store? The click-through rate (CTR) of a retargeted ad is 10 times higher than the CTR of a typical display ad. Website visitors who are retargeted with display ads are more likely to convert by 70%
You do this through “Custom Audiences”. You can read more here: https://www.shopify.co.uk/blog/56441413-the-beginners-guide-to-facebook-custom-audiences if you don’t want to use an app to do this for you but we bet you will want the app route so its explained in the next step.
An app we highly recommend is ROI Hunter. The app manages the whole process for you with a load of features for just $14.99 a month.