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Last Updated on October 17, 2020 by LaunchTip

How to launch an Etsy store from Shopify

If you’re stepping into the world of ecommerce, there are many things that you’ll need to learn. You might have the most amazing products to sell, but it won’t be until you experience your first issue with shipping, or helping an angered customer that you’ll realise there is a lot to make a store successful.

This is why marketplaces like Etsy are appealing to so many Shopify store owners. It can be such a good choice for store owners who are want to get their products in front of more people. Marketplaces such as Etsy come with an audience already because they attract customers who are looking for a certain product.

Having a developed brand and business on Shopify will make it easier for when you want to start selling your products on Etsy. The great thing is that you can sell on both platforms, and therefore you’ll automatically be targeting different audiences.

Although Etsy is a fantastic way to sell products, Shopify allows you to create a brand and grow your own community. The two go hand in hand, and by using both, you’ll create a brand and great product to sell. It can be tricky to build a brand on Etsy, as the customer’s loyalty is normally with Etsy and not your brand. That’s why having a Shopify store is great because you can build brand loyalty through it.

 

To have a long-term business, you will need to search for and nurture an audience who are going to like what products you have. That’s why it’s so important to have your own channel, as well as your Etsy store.

 

How to sell on Etsy alongside your Shopify store

Good news. There is an app that will allow you to publish and sync your products on Shopify to an Etsy store. It’s been developed with a focus on providing sellers with scope for large growth. The app allows you to easily import your products and to avoid duplicate products, you can link your Etsy products with Shopify. This allows you to keep on top of your inventory to avoid overselling also.

Nembol allows you to sync everything you need between your Shopify store and an Etsy account. Of course, you will first need to open an Etsy shop. Once you have done this, it is just a case of adding the Nembol app to your Shopify store, configuring the connection between the 2 and publishing your products.

One of the best ways to get more traffic to your Etsy store is learning the tricks of Google. Improve your Search Engine Optimisation (SEO) so that you rank higher on Google, and you’ll automatically get more traffic to your store. This will work the same for Etsy; you just need to find keywords for your products and create content using these keywords. The more relevant they are, the better.

 

Final thoughts

As Etsy is such a large marketplace, it creates such a valid reason for selling your products on it. Launching an Etsy store is a fantastic way to generate more sales alongside your Shopify store. It’s easy to setup and once you get enough traffic to your Etsy store, you’ll start making sales in no time.

About LaunchTip

LaunchTip was born out of a necesity to extended functionality on the Shopify platform. Built by merchants for merchants.

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