When you connect your Shopify store to Mailchimp with the Shopsync integration, you unlock features that can help you increase revenue and drive conversion.
With the connection, you can use Mailchimp tools to get more traffic and start building stronger relationships with your customers with content that means something to them.Trigger Automations
Use Customer Journey Builder to automate your customer’s journey to deliver relevant content based on behaviors and interactions. Once activated, ShopSync will import all information in your store to Mailchimp – including customers, orders, and products. Target segments with your own personalized messages, welcome new subscribers, reward repeat buyers, or incentivize customers to return.Automatically send abandoned cart messages encouraging shoppers to complete their purchase, re-engage past customers with relevant product recommendations, or prompt customers to leave reviews.
Check out the instructions here.