Last Updated on by Dan S
Originally Published June 12, 2021.

As a Shopify store owner, attracting new customers and boosting sales can be significantly enhanced by listing your store on comparative websites for example.

However, to do this effectively, you often need your product feed RSS URL. But how do you find this URL?

In this guide, we’ll explain in detail how to locate and use your product feed RSS URL in Shopify, ensuring you can maximize your store’s visibility and reach.

Finding product feed RSS URL

Shopify has a built-in feature for providing you the RSS URL for your store. You can get the URL for all collections or a specific one by appending .atom to them. 

For instance, if you want to get the URL for all collections, this is how it will look:

On the other hand, if you want the URL for one collection, append .atom like this:

On safari, you may be greeted with a message like this:

On Chrome, it should load the text feed like this:

Finding product feed RSS URL using an app

Not everyone is comfortable working with codes or HTML. If you can relate, here are two apps to make your job a breeze. 

  • Facebook & Google Product Feed: The app lets you increase your sales by listing your products on Facebook, Bing, Google Shopping, and Pinterest. When you add a new product to your Shopify store, it automatically updates in all other channels too. Even better, you can bulk edit all products and their attributes. 

  • DataFeedWatch Shopping Feed: The app optimizes your feed for Facebook, Google, and Instagram shopping. You can let the app do the complex work while you focus on other aspects of your store. You can use the free 15-day trial to decide if the app works well for you. 

However, if you want to sync products from different Shopify stores you’re running, you’ll have to use other apps. Synclogic is a reliable app that lets you sync and copy products between your Shopify stores. The developers recently upped their 7-day free trial to a whole month.


Locating your product feed RSS URL in Shopify is a straightforward process that can greatly enhance your store’s reach and sales potential. Whether you prefer using Shopify’s built-in feature by appending .atom to your collections or leveraging convenient apps like Facebook & Google Product Feed and DataFeedWatch Shopping Feed, there are multiple ways to obtain and utilize your RSS URL efficiently.

These tools not only simplify the process but also ensure that your product listings are consistently updated across various platforms, helping you attract more customers. By integrating your Shopify store with comparative websites, you can significantly boost your online presence and drive more traffic to your store.