Last Updated on by Dan S
Originally Published January 3, 2023.
If you have a Shopify store and are looking for methods to increase repeat custom, a paid membership for Delivery like Amazon’s world renowned Prime is a great option. Not only do you reward customers who shop frequently, you can also induce customers who shop less frequently into customers who will shop more frequently with you.
What is Prime Shipping / Delivery?
Prime Delivery is a delivery service offered by Amazon to its customers who have a membership with Amazon Prime. With Prime Delivery, eligible orders placed on Amazon are delivered to customers within one or two days at no additional cost. Prime Delivery is available in select cities and regions around the world, and the availability of the service may vary depending on your location.
Even though Amazon have a delivery method called prime, there isn’t anything from preventing your Shopify store also offering a paid express membership for shipping.
What are the benefits of an express delivery option?
Express delivery is a type of delivery service that guarantees faster delivery of packages than regular delivery services. Some of the benefits of express delivery include:
- Faster delivery: Express delivery guarantees faster delivery of packages, which is especially useful for time-sensitive or urgent shipments.
- Reliability: Express delivery is usually more reliable than regular delivery, as the packages are given priority handling and are less likely to be delayed.
- Convenience: With express delivery, you can choose a delivery option that fits your schedule and have your packages delivered to a location that is convenient for you.
- Tracking: Most express delivery services offer real-time tracking, so you can easily keep track of your package’s whereabouts.
- Customer service: Express delivery companies often have dedicated customer service teams to assist you with any issues or questions you may have about your package.
How to setup a Prime like Delivery service for your Shopify store
- Choose a fulfillment service: A fulfillment service handles the storage, packing, and shipping of your orders. You can choose a fulfilment service that offers fast, reliable shipping, such as Shopify Fulfilment, Amazon Fulfilment or ShipBob.
- Offer free shipping: To make your delivery service similar to Amazon Prime, you can offer free shipping on all orders, or on orders over a certain amount. You can set this up in your Shopify settings by creating a shipping zone and adding a free shipping rate.If you offer Free Shipping on all orders then you can promote that your Prime solution is automatic for every customer. If you want it above a certain value, you simply set the minimum amount in your free delivery option.
If you want your customers to buy 1 years worth of Prime Shipping for example e.g $19.99, you can offer this as an upsell product to your other products. Then when a customer purchases this, you setup a tag option using Shopify flow. Finally, you then need a Shipping option which is free for those customers that contain the tag.
- Use a delivery tracking app: A delivery tracking app can help you keep track of your orders and provide real-time tracking information to your customers. Some popular options include AfterShip and Shipstation.
- Promote your delivery service: Make sure to let your customers know about your fast, free delivery service, either through your website, email marketing, or social media. You can do this directly on your store using Delivery Timer for example. You can also consider offering a loyalty program or subscription service to encourage repeat purchases.
Conclusion
Offering free express delivery in the form of a Paid Prime type option can be a great way to stand out from the competition and provide value to your customers. In addition to increasing customer satisfaction and loyalty, an express delivery membership can also help you increase sales by making it easier for customers to receive their orders quickly and conveniently. By setting up a reliable, fast delivery options for your Shopify store, you can provide a seamless shopping experience which your customers are used to and build a strong reputation for your business as an easy place to shop.
