Improving SEO for your Shopify store takes a lot more than just understanding and implementing strategies. This is important, but using the right tools will get you the best results.
Having great content on your website is all well and good, but can be useless if you have no store traffic. Installing the right SEO Shopify app can help you achieve really great organic traffic to your website regularly. The best thing about organic traffic is that it’s free too!
In September 2020, Google introduced mobile-first indexing for the whole web. It prioritises the mobile version of your Shopify store before the desktop one, using its content and data in search engine results pages (SERPs).
To help with this new format, you should ensure that your content is the same for mobile and desktop. This includes text, images, videos and meta tags.
Luckily, there are many Shopify apps that can help your SEO strategy to get great results.