Last Updated on by Dan S
Originally Published May 19, 2021.
Expanding your Shopify store to cater to international customers is a crucial step in growing your business. One important aspect of this process is localizing your checkout experience by switching the checkout language.
With Shopify Markets, you can now manage your store’s localization for up to 50 different markets globally, making it easier to offer a tailored shopping experience to customers around the world. Shopify supports selling in up to 20 languages from a single store.
In this guide, we’ll walk you through the steps to switch the checkout language and manage other aspects of localization in your Shopify store.
Shopify Markets
If you want to switch the checkout language in your Shopify store, you can now sell in multiple languages simultaneously thanks to Shopify’s multi-language capabilities.
Thanks to the introduction of Shopify markets, you can now manage your store’s localisation for up to 50 different markets globally, with support for up to 20 languages.
Steps:
- From your Shopify admin, go to Settings > Markets.
- Click Add Market.
- Enter a Market name. This name helps you identify the market within your Shopify admin, and isn’t displayed to customers.
- Click Add countries/regions.
- Add the countries and regions that you want to include in this market.
- Click Done, and then Save.
Once you have defined your markets, you are able to manage all aspects including currencies, languages and more.
How to select a new default language for checkout
Here are the steps for doing this:
- Go to your admin and click on Settings. Then, go to Languages
- In the Published languages section, click the three dots next to your current default language
- Click on Change default
- Select the new default language from the menu
- Click Save to apply the changes
Shopify supports 33 pre-translated checkout options. If your theme doesn’t have the language you want for the checkout, you may need to use a translation app or add custom translations.
Translate checkout fields
If you want to translate specific fields in the checkout process, that’s possible too. This way, you can personalize the shopping experience according to your brand.
- In your admin, click on Settings and go to Checkout
- In the Checkout language section, click Edit checkout content
- Make your changes to the checkout fields as needed
- Once you’ve made the changes, click on Save
Add and manage multiple languages
You can add multiple languages to your store to translate the whole or a certain part of the checkout page. You can manage languages from your Shopify admin’s Languages settings.
Follow these steps:
- Go to Settings > Languages in your Shopify admin
- Click Add language and select your desired language
- You can use the Translate & Adapt app or upload CSV files to add your translations
- Publish the language when you’re ready to make it available to customers
Once you’ve added languages and provided translations, customers will be able to browse your store, checkout, and receive notifications in their preferred language. If there is text that can’t be translated, it will display in the default theme’s language.
Conclusion
Switching the checkout language in your Shopify store and managing localization for multiple markets can significantly enhance the shopping experience for your international customers. By following the steps outlined in this guide, you can easily set up different markets, choose default languages, and customize checkout fields to align with your brand’s needs.
Whether you’re catering to a single international market or multiple regions, Shopify Markets provides the tools you need to ensure a seamless and personalized checkout experience for all your customers. With support for up to 50 markets and 20 languages, you can effectively expand your global reach and improve customer satisfaction.
