Last Updated on November 9, 2020 by LAUNCHTIP
With the growth of Facebook Ads, the platform and Agencies, there are now a sleuth of abbreviations out there. Some of the terms are directly related to advertising, some are related to the platform, some are born from “the pixel” and some are veteran industry standards. Here is an overview of the terms we have compiled to date:
LLA – Look Alike Audience
ROAS – Return on ad Spend
ROI – Return on Investment
ATC – Add to cart
VC – View Content
BFCM – Black Friday Cyber Monday
TOF – Top of funnel
MOF – Middle of funnel
BOF – Bottom of funnel
CBO – Campaign budget optimization
CPM – Cost per mille (1000 times)
CPC – Cost per click
CPA – Cost per Acquisition
CPL – Cost per lead
CPL – Cost per like (engagement)
CTR – Click through rate
WC – Website Conversions
VV – Video Views
Ad – Advert
RT – Retargeting
COC – Cost per offer claim
CPE – Cost per engagement
CRO – Conversion Rate Optimization
CVR – Conversion Rate
CPP – Cost Per Purchase
CA – Custom Audience
LTV – Lifetime value
CLTV – Customer Lifetime Value
XS – Cross-sell
US – Upsell
DS – Downsell
DPA – Dynamic Product Ads
IC – Initiate Checkout
LP – Landing Page
LPV – Landing Page Views
OCU – One click upsell
OTO – One time offer
If there are any missing, feel free to leave them in the comments below!
