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A comprehensive list of Ad term abbreviations used in ecommerce

Last Updated on by LAUNCHTIP

With the growth of paid Ads, the platform and Agencies, there are now a sleuth of abbreviations out there. Some of the terms are directly related to advertising, some are related to the platform, some are born from “the pixel” and some are veteran industry standards.

These apply to most major ad platforms including Facebook, Google, Twitter, Tiktok, Snap and others.

Here is an overview of the terms we have compiled to date:

LLA

Look Alike Audience

ROAS

Return on ad Spend

ROI

Return on Investment

ATC

Add to cart

VC

View Content

BFCM

Black Friday Cyber Monday

TOF

Top of funnel

MOF

Middle of funnel

BOF

Bottom of funnel

CBO

Campaign budget optimization

CPM 

Cost per mille (1000 times)

CPC

Cost per click

CPA

Cost per Acquisition

CPL

Cost per lead

CPL

Cost per like (engagement)

CTR

Click through rate

WC

Website Conversions

VV

Video Views

Ad

Advert

RT

Retargeting  retweet – twitter)

COC

Cost per offer claim

CPE

Cost per engagement

CRO

Conversion Rate Optimization

CVR

Conversion Rate

CPP

Cost Per Purchase

CA

Custom Audience

LTV

Lifetime value

CLTV

Customer Lifetime Value

XS

Cross-sell

US

Upsell

DS

Downsell

DPA

Dynamic Product Ads

IC

Initiate Checkout

LP

Landing Page

LPV

Landing Page Views

OCU

One click upsell

OTO

One time offer

 

It can be daunting at first but you eventually will become second nature to these terms if you want to become an ad guru.

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