Last Updated on by Dan S
Originally Published November 9, 2020.
With the growth of paid Ads, the platform and Agencies, there are now a sleuth of abbreviations out there. Some of the terms are directly related to advertising, some are related to the platform, some are born from “the pixel” and some are veteran industry standards.
These apply to most major ad platforms including Facebook, Google, Twitter, Tiktok, Snap and others.
Here is an overview of the terms we have compiled to date:
LLA
Look Alike Audience
ROAS
Return on ad Spend
ROI
Return on Investment
ATC
Add to cart
VC
View Content
BFCM
Black Friday Cyber Monday
TOF
Top of funnel
MOF
Middle of funnel
BOF
Bottom of funnel
CBO
Campaign budget optimization
CPM
Cost per mille (1000 times)
CPC
Cost per click
CPA
Cost per Acquisition
CPL
Cost per lead
CPL
Cost per like (engagement)
CTR
Click through rate
WC
Website Conversions
VV
Video Views
Ad
Advert
RT
Retargeting retweet – twitter)
COC
Cost per offer claim
CPE
Cost per engagement
CRO
Conversion Rate Optimization
CVR
Conversion Rate
CPP
Cost Per Purchase
CA
Custom Audience
LTV
Lifetime value
CLTV
Customer Lifetime Value
XS
Cross-sell
US
Upsell
DS
Downsell
DPA
Dynamic Product Ads
IC
Initiate Checkout
LP
Landing Page
LPV
Landing Page Views
OCU
One click upsell
OTO
One time offer
It can be daunting at first but you eventually will become second nature to these terms if you want to become an ad guru.
