Last Updated on by LAUNCHTIP

When you’re looking to build and grow your Shopify store, there are thousands of Shopify apps to help you achieve this.

Whether you want to improve your email marketing, add customer or product reviews, or upsell more products, there is an app that can help achieve everything.

With so many apps to choose from, we have selected our top 12 free Shopify apps that will help you to build and grow your Shopify store. These free apps are either completely free or have a free plan available.

12 best free Shopify apps for your online store

If you’re looking to build and grow your store, here a list of the 12 best Shopify apps to help you.


Klaviyo Email marketing tool free shopify apps

Klaviyo is a customer platform that gives your online brand direct ownership of your customer data and interactions. With this information, you can turn customer transactions into productive long-term relationships.

As a merchant, you can create beautifully designed email campaigns, as well as setting up great automations. Segment your customers into groups to drive more sales with powerful personalization. Use the pre-built reports to see how your campaigns are performing and where you can make changes.


SellUp upsells and add ons

SellUp is an upsell and add-ons app that allows merchants to increase their average order value. If you aren’t upselling, you are leaving easy money on the table. SellUp allows you to create bold and precision-based upsells and cross-sells for your store.

To take full advantage of SellUp, you can offer on-page upsells, action offers, action offer funnels, cart page offers and thank you page offers.

Replay Site Recorder & Surveys

Replay Site Recorder & Surveys

Better Replay lets you track user behavior and actions on your website. Easily replay full session recordings to understand how consumers navigate your website. Insight reports lets you see why a landing page might not be converting.

You can build and strengthen your connection with your customers through surveys that provide valuable insights. It super easy to install and will give you lots of insight into your customers’ use of your website.


Advoz app

Advoz has been designed to make it easier for you to focus on running your business and allow experts to manage your social and Google ads. You will have real online advertising pros designing and creating your ads.

For every ad, you will receive fresh visual graphics or videos to better promote your products. You can receive analytical and feedback emails weekly to continually improve your results.

Fancy FAQ

Fancy FAQ

Fancy FAQ is a FAQ page or section that makes your website customer friendly. It is one of many free Shopify apps that customers can get instant answers to their questions quickly. This can reduce customer doubts, put trust into your brand and result in conversions.

You can easily set up a knowledge base on your website with well-organized FAQ lists. You can simply embed the relevant FAQs on any page.



Klarna shows on product pages to customers that they can pay later. Promoting the availability of payment plans on product and checkout pages increases your sales. You can personalize the messaging and create a more unique online shopping experience. attracts visitors to your store and engage them with powerful videos showcasing your products. Almost 50% of consumers look for a video before purchasing a product.

You can boost your conversions with easily-made videos to share on your store. Publish videos also directly to your Facebook, Instagram and YouTube pages to drive traffic back to your store.

Easy Digital Products

Digital Products app

Easy Digital Products is easy to use and lets you attach any files to your products or variants automatically. You can track digital orders in the app too. It has customizable buttons, text and the email customers receive can be edited simply.

Once an order is placed by a customer, the Download button appears straight away. A license key is displayed next to the download buttons.


Printful free shopify apps

Printful is a print on demand company that lets you choose blank products and design your own. It allows you to design on apparel products, accessories, homeware and pet products.

They will take care of your inventory, equipment and shipping. You as a merchant doesn’t have to worry about stocking products and shipping, which is great for dropshipping companies.

Smile: Loyalty & Rewards


Smile is a loyalty and rewards is one of many free shopify apps that will help grow your online store. Increase your sales, repeat purchases and brand loyalty via powering reward programs.

Smile helps you save on acquisition costs and boost sales and retention with referrals, points and rewards.

Delivery Timer

Delivery Timer app

Delivery Timer is a Shopify app that helps you improve conversions by letting customers know when their order will be processed, dispatched and delivered with a countdown timer.

You can easily manage customer expectations so you can capture the sale and reduce customer service. Match the timer to your store’s theme and colours. Set up custom rules for certain products, giving you complete control for your business.

Product Reviews

Product reviews

Product Reviews allows you to add a customer review feature to your products. It gives your customers a way to engage and see your products before purchasing.

This free Shopify app lets you match your store’s look and feel. Easily edit layout options, text and colours without needing to code.

Want more free Shopify apps? Visit the Shopify App Store

Shopify apps unlock huge opportunities for your store to boost sales and customer experience. Other great apps include cart abandonment, Facebook, Amazon and Etsy sales channels and many more.

Visit the Shopify App Store to check out all available apps for your store.